Re-thinking sports marketing now that fans are in charge
Discussion Forum (6)
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Job opening: Senior Manager Interactive Marketing Strategy, International Speedway CorporationSenior Manager, Interactive Marketing Strategy Relationship Marketing (45227) Reporting to Senior Director, Relationship Marketing The Sen… Started by Pat Coyle in Job OpeningsLatest Reply |
Job opening: Assoc. Director Content Development, USOCAssoc. Director of Content Development, USOC Develop and source original content for the U.S. Olympic Committee web site (www.teamusa.org)… Started by Pat Coyle in Job OpeningsLatest Reply |
| Categories | Discussions | Latest Activity |
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Sponsorship StrategyThis thread is where we can share and discuss case studies, research, theories and opinions about how to build brands using Web 2.0 in the sports market and beyond |
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Feb 4 Sponsors Call Time On Sport’s Smoke And Mirrors Story by Eamonn Watson |
About Sports Marketing 2.0 - news from the adminThis is a general thread where we can discuss the overall goals and opportunities for this community |
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Dec. 22, 2009 Reply by Romi Mardela |
Killer AppsThis is where you'll see our friends from the tech world bring the latest and coolest ideas and applications, and we'll discuss ways to apply to sports marketing |
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Nov. 16, 2009 Reply by Miklós Breitner |
Web 2.0 general ideasShare what you're finding in the general marketing world |
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Feb 3 What are the biggest issues affecting grassroots sports? by Ashley Read |
Big Media Digital StrategyWe've been watching as newspapers have (mainly) struggled as digital has ravaged the core biz. What about TV? Radio? Who will make it over the chasm and who won't? |
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Oct. 16, 2009 Reply by Keith Masavage |
Job OpeningsIf you're hiring in the sports / digital medial realm, this is the place to post your openings |
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16 hours ago Reply by Mark Gleason |
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Marketing Software for S…
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The European perspective
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Sports Reporters
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Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
