Re-thinking sports marketing now that fans are in charge
Discussion Forum (5)
| Categories | Discussions | Latest Activity |
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Sponsorship StrategyThis thread is where we can share and discuss case studies, research, theories and opinions about how to build brands using Web 2.0 in the sports market and beyond |
36 |
Jun 29 Sponsorship Sales role by Jeremy Beynon |
About Sports Marketing 2.0 - news from the adminThis is a general thread where we can discuss the overall goals and opportunities for this community |
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Apr 17 Sports 2.0 Seeking speakers for upcoming events by Pat Coyle |
Killer AppsThis is where you'll see our friends from the tech world bring the latest and coolest ideas and applications, and we'll discuss ways to apply to sports marketing |
10 |
Apr 30 Reply by Jonathan Dusing |
Web 2.0 general ideasShare what you're finding in the general marketing world |
35 |
Jun 25 Reply by Stanescu Simona |
Big Media Digital StrategyWe've been watching as newspapers have (mainly) struggled as digital has ravaged the core biz. What about TV? Radio? Who will make it over the chasm and who won't? |
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Nov. 19, 2008 Reply by Mike Magan |
Groups
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Ticket Sales
14 members
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Sport Driven
1 member
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Twitter Sports Connect
4 members
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Search and Social Mark...
13 members
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Sports Social Networks
143 members
Forum
Sponsorship Sales role
Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...
Started by Jeremy Beynon in Sponsorship Strategy Jun 29.
F1 scandal 2 Replies
What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?
Tagged: F1
Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.
What are the main problems in sports marketing in your area? 3 Replies
In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...
Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.
Agencies 1 Reply
Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon
Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.
Looking for Sports Marketing/Sponsorship Best Practices?
You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch new partners! http://is.gd/GJ49
Tagged: practices, sponsorship, best, business, marketing
Started by Brian Gainor in Sponsorship Strategy May 27.
Sports Marketing 2.0
Sports fans like to play games with eachother, online and off
When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]NFL.com grows 153% during DRAFT
Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]How sports teams make money online
I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]ESPN Launches “Blog Buzz”
ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]© 2009 Created by Pat Coyle
