Re-thinking sports marketing now that fans are in charge
Sponsorship Strategy (57)
| Discussions | Replies | Latest Activity |
|---|---|---|
Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-upThe Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to… Started by Thomas D. Hagen |
0 | Mar 17 |
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkeyYes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Ope… Started by Matt Hansen |
3 |
Mar 16 Reply by Chris Kawasaki |
Women's Football Camp and Conference, looking for speakers!!!!! 2011Hello, my name is Dion Lee, CEO and Camp Director for the National Women's Football Camp and Conference. We will be hosting our 3nd annual… Started by Dion "Flea" Lee |
1 |
Feb 25 Reply by Dion "Flea" Lee |
sport marketing in ukraineis completely absent.any ideas how to sell sporsorship packages (a league and a club)? Started by Alexii Zhukovin |
0 | Feb 10 |
Sponsors Call Time On Sport’s Smoke And Mirrors StoryTime is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fa… Started by Eamonn Watson |
0 | Feb 4 |
sports sponsoring by a bankHello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they a… Started by federico smanio |
10 |
Feb 3 Reply by federico smanio |
New service opened - new ideas to promoto and sellHi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching… Started by Mats Melén |
0 | Jan 30 |
Looking for New Sponsorship/Marketing Ideas?You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new… Started by Brian Gainor |
1 |
Jan 29 Reply by Kensel Tracy |
Help Marketing my logo / design servicesHello! my name is Lindsey and I am a graphic designer who is eager to be of service to the sports market. I want to offer my specializatio… Started by Lindsey |
0 | Jan 6 |
Marketing Ideas for NBA FranchisesDoes anyone know of any new and unique marketing projects going on in the NBA right now? Started by Peter Sullivan |
0 | Jan 5 |
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Forum
Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up
The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…
Started by Thomas D. Hagen in Sponsorship Strategy Mar 17.
Marketers make most of social media for NCAA promotions
Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…
Tagged: basketball, College, Madness, March
Started by Steve Harbula in Web 2.0 general ideas Mar 16.
Operations Internships Available
The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…
Started by Mike Lieberman in Job Openings Mar 10.
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 3 Replies
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Started by Matt Hansen in Sponsorship Strategy. Last reply by Chris Kawasaki Mar 16.
Re: C.H.A.M.P.S "we are on the move..........
RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…
Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
