Re-thinking sports marketing now that fans are in charge
Web 2.0 general ideas (41)
| Discussions | Replies | Latest Activity |
|---|---|---|
What are the biggest issues affecting grassroots sports?Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting gr… Started by Ashley Read |
0 | Feb 3 |
Sports Marketing 2.0 ConferenceHello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding… Started by Ivan Usera |
0 | Jan 13 |
What are the main problems in sports marketing in your area?In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" p… Started by Stanescu Simona |
4 |
Jan 9 Reply by Jonathan P. Oppold |
I'm anxious to see how Twitter will be used in the sports biz world. We don't yet know what it will become, because it hasn't scaled to the… Started by wxjunkie |
10 |
Dec. 26, 2009 Reply by Rob Robson |
Social Media within Football (Soccer) - is there a place for it?Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such o… Started by Andrew McConachie |
11 |
Dec. 21, 2009 Reply by Andrew McConachie |
Fund Sport - Grassroots sports blogWe're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We… Started by Ashley Read |
10 |
Nov. 24, 2009 Reply by Ashley Read |
Atlanta Astros 09 MSBL World Series ChampsPhoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly,… Started by Mark Gleason |
0 | Nov. 6, 2009 |
New York Knicks on TumblrHi! Tumblr is a micro-blog service, which a little background is pressed. This is a complex micro blog: entry writing, photo, video and aud… Started by L.J. Barna |
0 | Aug. 28, 2009 |
Albuquerque Tbirds - End of Season SpecialsClick here to read about fan specials for the last two Tbirds home games... Started by Heather Shore |
0 | Mar. 30, 2009 |
Should sports teams partner with local media to share content?There is a movement afoot among media companies to share content in order to save money and cover more news. Got us thinking...this might w… Started by Pat Coyle |
2 |
Mar. 26, 2009 Reply by Marti Funk |
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Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
