Re-thinking sports marketing now that fans are in charge
Web 2.0 general ideas (55)
| Discussions | Replies | Latest Activity |
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 How do you market social media properties online for FREE?It has been a while since I have posted anything on SportsMarketing2.0. I have been heads down bum up working on some interesting social me… Started by Stewart Whicker |
0 | Aug 17, 2012 |
 How should teams handle negative fan feedback in social media?The sports 2.0 world is so exciting because the fans now have a prominent voice. As Lauren Pasquale (@pasquale1022) of the US Olympic Comm… Started by Tim McGarry |
8 |
Jul 14, 2011 Reply by Steve Harbula |
Which social media 'category' will see the most growth within the sports industry?I recently came across this infographic from FredCavazza.net, which maps the Social Media Landscape in 2011. The image not only captures t… Started by Tim McGarry |
0 | Jun 3, 2011 |
When it comes to social media, how should leagues monitor their athletes?There has been a lot of talk recently about leagues regulating athletes’ use of social media. The UFC, for example, is offering bonuses to… Started by Tim McGarry |
0 | May 26, 2011 |
Twitter vs. Facebook: If you could only select one as a tool to reach fans, which would you choose?Twitter and Facebook are unique marketing platforms that target unique demographics. I recently came across a nice infographic from digita… Started by Tim McGarry |
2 |
May 12, 2011 Reply by Jay Kemp |
What can we learn from international soccer?Kris Gotsch recently posted a nice write-up about FC Barcelona, the first team to reach the 10 million ‘Likes’ mark on Facebook (here). It… Started by Tim McGarry |
0 | Mar 2, 2011 |
Sports Check in. How Many Sites Are Out There?So there are generic check in websites like Foursquare and Facebook Places but where are all the Sports specific check in websites? Let us… Started by Stewart Whicker |
0 | Feb 21, 2011 |
 What are your Sports 2.0 predictions for 2011?Which technologies, trends, people or products will make the biggest impact on the digital sports marketing world in 2011? What's got your… Started by Pat Coyle |
0 | Dec 20, 2010 |
 A Koch and a smileSweden's Carin Koch carded two eagles and five birdies to take the lead on eight under par after three rounds in the Chrysler Open. Fellow… Started by jason wong |
0 | Oct 2, 2010 |
Mizuno JPX AD Golf Clubs For SaleLeonard however, golf course equipment has declined to enter the war of words. "I'm not going to read it, I'm not going to talk about it,"… Started by jason wong |
0 | Oct 2, 2010 |
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How do you market social media properties online for FREE?
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Welcome To My Fine Art!
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Advice for a new Sports & Entertainment Marketing company
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The Ultimate Sports Social Media Job - Persons Interested?
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
