Leveraging Events to Fundraise

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Permalink Reply by JB Vick on April 1, 2008 at 3:50pm

We have used premium sms to successfully raise funds. Its simple to the consumer and you know that the carriers are going to pay you. Its very powerful. You'd be shorting the opportunity if you didnt consider it. JB Vick

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Permalink Reply by Carson Hornsby on April 4, 2008 at 10:38am

Sporting events are a goldmine in creating awareness and raising funds for a charity or organization, especially if the particular organization is sports related, and if it's not you can set an angle and tie it to a particular sport(s). The Susan B. Komen Foundation is a great example of how to integrate a cause into into a sporting event. By associating with a great cause, as you have done, I would find it rather simple to employ successful fundraising events in any major or non-major sport.

I have worked with the Komen Foundation, as well as several other charity organizations, in which we utilized specific sporting events to successfully capture the moment of sports-minded consumers. In my experience, being able to integrate the consumer into the actual event, making them feel like they are actually part of something bigger and creating an exciting experience that will stay with them post event is something that is invaluable. This can be accomplished in several ways.

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Permalink Reply by Skip on April 9, 2008 at 4:37pm

at the risk of self-promotion; at WiMEME we've developed a mobile media messaging platform that enables marketers to bridge the gap between real events and online destinations through photo messaging. We've put together demos for VFoundation and Boys and Girls Club of America in the past. These demonstrate how marketers can engage consumers at events through mobile channel using photo messaging. Attendees of these events would participate in "themed photo contests". Once they participate the foundation replies to the participant with a commemoratively framed photo with message - "spread the cause, donate here...". At the same time, the images are syndicated to a hosted site and attendees are directed to view all photos after the event. During this time the marketer/foundation has another opportunity to communicate their message.

I'm happy to setup a demonstration if anyone is interested. No worries - No Fees. I can be reached thru Sports Marketing 2.0!!

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