I think this is an interesting and important topic for the online sports market that will have different answers depending on what type of an organization you have. In addition to the revenue models you listed above, Subscription can be an important source of revenue. However it will only work if you are adding value or premium tools to the consumer that they can't easily get for free somewhere else.
At my company, Soccer Interactive.com we will utilize the revenue streams you listed above but will also start charging a subscription fee soon to access the Coaches area. We believe we have created a unique value proposition of both educational content, tools and interactive capabilities that empower both the volunteer parent coach and the professional alike that other competitive websites in the soccer educational market do not offer and that they cannot get for free. In order for subscription to be successful however it must add value to the user at a price point they can justify.
Some other benefits that subscription should bring is loyalty from the subscription base in that they will continue to visit the website driving up page views, which will in turn help to drive more revenue from Advertising, Sponsorships and commerce. It also offers a more consistent revenue stream that is renewable so if you are lucky your revenue base continues to expand from both new subscribers and renewals.
I am interested in any other types of revenue streams that people have identified as well as their experience with implementing a subscription model and any lessons they might have learnt that they can share.
Looks like an interesting new report issued by eMarketer called : Sports site marketing: Ad revenues pull ahead. It seems to be targeted at professional sports teams and any website that caters to fans. I would be interested to hears someones summary of it if they choose to buy it.
Here is an interesting snippet of the article:
Online sports properties have the perfect ingredients to engender the kind of customer engagement that all businesses crave.
"Sports sites have a built-in audience of passionate fans who are loyal to the teams they follow," says Paul Verna, senior analyst at eMarketer and author of the new report, Sports Site Marketing: Ad Revenue Models Pull Ahead. "These fans have an insatiable thirst for facts, figures, statistics and trivia—and they like to share their knowledge and opinions with others."
Most importantly to marketers, sports fans are willing to pay for premium content and merchandise, and are used to the presence of sponsors and advertisers around sports events.
"As the Internet continues to evolve toward ad-supported models," says Mr. Verna, "sports sites will follow suit."
eMarketer estimates that total revenues for US sports sites will reach $2.96 billion in 2012, up from $1.49 billion in 2007.
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]