Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Pat Coyle

Job opening: Assoc. Director Content Development, USOC

Assoc. Director of Content Development, USOC

Develop and source original content for the U.S. Olympic Committee web site (www.teamusa.org). Develop and negotiate content partnerships with third-party content providers. Coordinate and manage the activities of a variety of freelance content developers including athletes, journalists, sports / event specific writers, photographers. Lead content development and management of social media programs and implementation of new digital functionality across emerging media platforms (e.g. Facebook, Twitter, YouTube, etc.).

ESSENTIAL FUNCTIONS:

1. Steward the strategic content vision to provide unique and exclusive access to the journeys of Olympians, Paralympians, and hopefuls, and direct all content sources to provide content which fulfills this vision.

2. Develop and implement sustainable content programming elements which drive measurable traffic growth and create valuable sponsorship properties for partners.

3. Create and maintain editorial calendar, and manage final work product of all freelance and contract writers, athlete bloggers and video producers; creating original content for the U.S. Olympic Committee’s web site.

4. Propose recommendations and execute strategy to leverage social media platforms to drive traffic and increase awareness within a new audience.

5. Establish relationships with National Governing Body communication teams to develop storylines around their sports, facilitate access to athletes and create content sharing opportunities.

6. Assist USOC constituents (e.g. Olympic University, Legal, CODP, etc.) with the creation of new content for teamusa.org.

7. Identify athletes to provide original content, and manage their contributions to the site and to the USOC’s social media programs.

8. Develop and manage (in coordination with USOC IT, Development and Marketing) a robust e-mail and mobile communication platform.

9. Assist with the development of web-related activation opportunities for USOC corporate partners.

10. Assist with the development of original and archive video assets.



TOOLS/EQUIPMENT:

• Standard office equipment


CONDITIONS:

• Office environment on multi-building site


QUALIFICATIONS:

• BA or BS

• Minimum seven years of online publishing or new media experience in content development, project management or production, or a relevant combination.

• Excellent writing and editing skills with strong portfolio of original content.

• Three or more years in a supervising editor or section editor role providing direction to writers and content providers.

• Knowledge of and experience with content management systems as well as the latest trends in digital and social media.

• Strong track record of developing sports content and digital programming initiatives; sports experience a major plus.

• Ability to work effectively and comfortably with inside and outside constituents and stakeholders.

• Creative, energetic self-starter with good interpersonal and collaborative teamwork skills.

• Proven ability to manage and prioritize multiple tasks and projects.


POSITION REPORTS TO: Director, New Media

Send resume and cover letter: Lauren.pasquale@usoc.org

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