Looking for Sponsorship/Marketing "Best Practices"?

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Permalink Reply by Maxence Karoutchi on November 3, 2010 at 10:23am

Hi Brian,

I am currently working on a thesis, to be graduated from a french business school. The subject of my thesis is "how social media could help sport clubs".
I am both taking in consideration BtC opportunities and a BtB opportunities.

For the BtB aspect as many did before me, I believe that social media could help sport organizations to better prospect new sponsors. Indeed thanks to the social medias we can get more information and connect with key contacts in easier way.
I also believe that social must be used in order to establish a strong personal relationship with the sponsors and to increase the networking among the sponsors.
Finally, social networks gives more visibility to the sports organizations.

Do you see other opportunities that social networks could provide to the sport organization to improve their sponsorship strategy?

Best regards

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