Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Mats Melén

New service opened - new ideas to promoto and sell

Hi,

I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried to do anything like this in Finland. I have 2 challenges: 1. How to track users effectively. Need to get 10x more users than I currently have. 2. I need a few big customers to show that there are a few big brands tha belive in this concept. I would appriciate any feedback and ideas. I also want to sell this service to sportsclubs in Finland. This is in my opinion one way for clubs to increase amount of paid tickets. If somebody has some contacts to a brand who might want to advertise in a service like this or introduce a new sportsbrand in Finland don´t hesitate to take contact mats.melen@urheilutapahtumat.fi or call directly at +358-40-7393008.

best regards,

Mats Melén
Freesports Helsinki
+358-407393008

 

▶ Reply to This

Groups

Forum

sunjiangyao

Willis takes early lead in Tampa

He finished his opening round Thursday at the Transitions Championship by holing out a bunker shot for birdie on the 18th hole, then happily shared memories of his first trip to the White House and a…

Started by sunjiangyao in Sponsorship Strategy 21 hours ago.

sunjiangyao

Madness on the links

No. 1 Jack Nicklaus vs. No. 16 Lee TrevinoIf the past is any indication, the Merry Mex will give the Golden Bear quite a challenge. He outdueled Nicklaus on several occasions in the majors, most nota…

Started by sunjiangyao in Sponsorship Strategy 21 hours ago.

Thomas D. Hagen

Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up

The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…

Started by Thomas D. Hagen in Sponsorship Strategy Mar 17.

Steve Harbula

Marketers make most of social media for NCAA promotions

Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…

Tagged: basketball, College, Madness, March

Started by Steve Harbula in Web 2.0 general ideas Mar 16.

Mike Lieberman

Operations Internships Available

The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…

Started by Mike Lieberman in Job Openings Mar 10.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

MIT Sports Analytics Conference…on social media

I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

© 2010   Created by Pat Coyle

Badges  |  Report an Issue  |  Privacy  |  Terms of Service