Should sports teams partner with local media to share content?

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Permalink Reply by Matt Hansen on March 26, 2009 at 3:22pm

Interesting, Pat. I would also ask, does there need to be a 'church and state' type separation of the two? Do we lose the outsider/insider point-of-view if we rely on ONLY the media or ONLY the team employee? Example - MN Wild internal would never report on the contract negotiations or sensitive topics concerning the team, but the media would. On the other hand, the media would may be hesitant to contribute to the marketing pieces and stories that come internally. Unless, as you suggest, these relationships change.

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Permalink Reply by Marti Funk on March 26, 2009 at 7:44pm

Hi Pat, I think it's merely a matter of time before you see content sharing become standard business practice. To Matt's Church and State mention below - the lines are definitely blurring. Though it's a bit outdated, below is just one of many presentations that are blurring the lines. At Sportgenic, we see quite a bit of our publishers and partners sharing content to help strengthen their individaul offerings. So, I would suggest evaluating multi-tier rev share programs that can be shared across various partners. As it relates to video, Freewheel is one such vendor taking a thought-leadership role in the content sharing/distribution space.

Media Convergence

View more presentations from matthewbuckland.

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