Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well known everywhere in the italian territory and they would like to sponsor something that could be reproduced all over Italy. maybe you have some examples in your country too.

Tags: Italy, bank, sponsor, sport, youngsters

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Hi Aileen,
thank you very much for your very sound insight. I really appreciate it.
I haven't had any news from the bank so far.
I hope our project has been taken into consideration.

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