Re-thinking sports marketing now that fans are in charge
We launched at the Western Bulldogs (Aussie Rules Team) a brand story video last week that we think incorporates not just our 2012 campaign slogan 'The Western Front' but also showcases our 5 year strategy of 'Winning The West'. The Western Region of Melbourne has the fastest population growth rate in Australia and being on our doorstep it presents an opportunity our team has never had before from a fan development point of view. Hence we wanted to showcase this growth in the video and highlight some of the great iconic brands that surround our club.
See You Tube link below of video.
What are the best sporting team brand story videos you have seen?