Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey

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Permalink Reply by Rusty Speidel on February 23, 2010 at 10:05am

Maybe we can help. Rowdy.com is a social network focused on NASCAR that is part of the Sporting News family. We can put together a very nice sponsorship package for 2010 if you're interested.

rusty@rowdy.com

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Permalink Reply by Dion "Flea" Lee on February 25, 2010 at 2:26am

Women's Football is in need of a great sponsor. We are host the National Championship game in Vegas on July 31st. We are looking at airing this game on ESPN Network and looking for marketing partners to do this. Visit our league website at www.wfafootball.com. I can be reached at 702-764-8878.

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Permalink Reply by Chris Kawasaki on March 16, 2010 at 2:20pm

It really depends on who your client is going after. What's the demographic and who are they trying to reach? What are their marketing goals? Your client shouldn't just spend money because they have it. That has happened way too much and it can actually hurt you're clients reputation. In terms of sponsorship of properties, your client should look at it in two parts. First, the sponsorship of the property (the properties fees and what they can provide the client). Second, they should also have an Activation budget associated with the property sponsorship. I would suggest at least a 50% activation budget compared to the property fee. For example, if you sponsor a property for $500K then you should have an activation budget of at least $250K for items like advertising, sampling, media placement, etc.

Good Luck

(If your client is interested in the 18-35 year old market please feel free to contact me)

Chris Kawasaki

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