Women's Football is in need of a great sponsor. We are host the National Championship game in Vegas on July 31st. We are looking at airing this game on ESPN Network and looking for marketing partners to do this. Visit our league website at www.wfafootball.com. I can be reached at 702-764-8878.
It really depends on who your client is going after. What's the demographic and who are they trying to reach? What are their marketing goals? Your client shouldn't just spend money because they have it. That has happened way too much and it can actually hurt you're clients reputation. In terms of sponsorship of properties, your client should look at it in two parts. First, the sponsorship of the property (the properties fees and what they can provide the client). Second, they should also have an Activation budget associated with the property sponsorship. I would suggest at least a 50% activation budget compared to the property fee. For example, if you sponsor a property for $500K then you should have an activation budget of at least $250K for items like advertising, sampling, media placement, etc.
(If your client is interested in the 18-35 year old market please feel free to contact me)
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]