Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Minor League Baseball

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Minor League Baseball

A group dedicated to networking among the Minor Leauge organizations.

Members: 15
Latest Activity: Jul 30, 2012

Discussion Forum

Mascot Party!!! Lets plan.

Started by James Little Mar 30, 2011.

Comment Wall

Comment by George Bowser on November 7, 2010 at 5:24pm
Hello,
I am new to this group. I wanted to knoe anyone's perception of the PBEO Career Fair, held annually during the Winter Meetings.
Comment by Aileen McManamon on January 5, 2011 at 4:33pm
Would love to hear how BIRCO is helping (or not) MiLB teams get rolling (if they aren't already).  Beyond Ticket Sales, are teams hoping to achieve other objectives (I know that is the ONLY objective) but fan base growth?  Support for stadium reno's?  Engaging fans with team charities?
Comment by Austin Hurwitz on January 5, 2011 at 4:45pm

Hi George. The PBEO Career Fair is generally great for low, entry-level positions. You may luck out with finding other gigs, but my experience is that it's primarily for younger folks looking to break-in with a team or league with little or no expectation for financial compensation to start.


Best!

Comment by Aileen McManamon on January 6, 2011 at 4:19pm
Hey George, Austin is right and of course the WInter Meetings are now past.  If you are looking to break into baseball, two places to fish:  stay with the PBEO as every open job is posted there all year long, and the site "Jobs in Sports" is incredibly comprehensive.  If you have some great experience (from anything) and you can translate it for baseball you can be successful coming in at a higher level for reasonable compensation (ps NO one gets rich working in ball unless they're signing or cashing pinstriped checks, and everyone pulls tarp).  If that's your dream, go for it.  Being social media savvy isn't a bad train to ride in there....especially these days.  Good luck!

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Discussion Forum

Mascot Party!!! Lets plan.

Started by James Little Mar 30, 2011.

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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