Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Search and Social Marketing for Sports

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Search and Social Marketing for Sports

A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, LinkedIn, Twitter etc.) as it relates specifically to the sports industry with the fans in charge.

Members: 44
Latest Activity: Jul 30, 2012

Discussion Forum

Let's get started ..... 2 Replies

Started by Frank Reed. Last reply by Frank Reed Jan 8, 2009.

Comment Wall

Comment by Dan Beeman on January 9, 2009 at 1:21pm
I need help with my blog. Can you provide insight/recommendations?

www.sponsorshipinsights.com/blog
Comment by ArLena Richardson The ePublicist on July 1, 2009 at 2:58am
Greetings,
I stopped to leave joy for being a member of the group and gratitude for you.
Ar Lena The ePublicist™
Comment by Adric Samuel on July 13, 2009 at 11:05am
Greeting to all
Comment by Eric Murphy on July 6, 2010 at 10:07am
hi all - just joined this sub-group...is it still active? last post was from a year ago but i'll give it a shot and will post anyway to see if i get a response. i have an online t-shirt company (gamedaypassion.com) that does mostly online promotions for our goods. we have a decent facebook following but would like to increase the following of course. our core market is the virginia tech fanbase, but the hope is to expand that soon. any creative ideas to increase our fan following on facebook/twitter? we've created some reciprocal deals with bloggers, rec'd an endorsement from eddie royal, and had some contests in season but am looking for other alternatives as well.

thanks in advance!

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Discussion Forum

Let's get started ..... 2 Replies

Started by Frank Reed. Last reply by Frank Reed Jan 8, 2009.

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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