Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Twitter Sports Connect

A place for members who tweet to share twitter names, tools, news, and advice

Website: http://www.twitter.com/theepublicist
Location: Global
Members: 66
Latest Activity: Feb 15

UNLOCKING THE POWER OF TWITTER FOR COLLEGE SPORTS (Webinar)

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Twitter is one of today's hottest technologies and mastering it now, opens the door to leverage the vital world of social media and fan engagement.
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How I Got 5000 on Twitter

Discussion Forum

samraat kakkar

Sports & Music 2 Replies

Started by samraat kakkar. Last reply by samraat kakkar Nov. 3, 2009.

Mark Gleason

Hockey – Players, Parents & Coaches

Started by Mark Gleason Oct. 1, 2009.

ArLena Richardson The ePublicist

OTL: Twitter & Athletes

Started by ArLena Richardson The ePublicist Aug. 15, 2009.

ArLena Richardson The ePublicist

What Does Your Twitter Avatar Say About You?

Started by ArLena Richardson The ePublicist Jul. 29, 2009.

Comment Wall

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Thomas D. Hagen Comment by Thomas D. Hagen on February 15, 2010 at 3:44pm
The Coca-Cola worldwide Chief Marketing Officer, Joe Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 2010.

Tripodi joins the likes of Sony Ericsson WTA Tour chairman and chief executive Stacey Allaster; AB InBev global director Eelco van der Noll; London 2012 director of sports Debbie Jevans; BBC director of London 2012 Roger Mosey; MasterCard head of sponsorship Paul Meulendijk; Infront Sports and Media president and chief executive Philippe Blatter; Total Sports Asia founder Marcus Luer, ESPN Star chief executive Manu Sawhney; AEG's president and chief executive Tim Lewieke; Octagon president and chief executive Rick Dudley; FISU secretary general and chief executive Eric Saintrond; FIFA Beach Soccer chief executive Joan Cusco; Bonham & Associates founder Dean Bonham and HBS founder and chief executive Francis Tellier as speakers at the Global Sports Industry Summit 2010.

EUROSPORT, Europe leading sport entertainment group, has been announced as a Main Partner at the Global Sports Industry Summit in Paris, France.

To join the Global Sports Industry Summit in France, powerful community of sport leaders, for only EUR 380 (saving EUR 500 on full priced entry) please register your interest online by 26th February, 2010: http://www.sportsindustrysummit.com/delegate-register.html

The Global Sports Industry Summit takes place from September 28 - October 1, 2010 at Le Palais des Congres de Paris.

The Global Sports Industry Summit in Paris, brings together a powerful community of leaders who are setting the agenda for the international sports industry. The Summit will focus on the world economic crisis and its influence on sport industry as well as the tension between tradition and innovation in sport, as the industry looks to expand while staying true to its roots.

Exclusively reserved for the leading players in the sports industry, the summit’s high-level participation and practical discussion will encourage open, constructive and candid debate.

To exhibit at the Global Sports Industry Summit in France, powerful community of sport leaders, for only EUR 430 per m2 (saving EUR 200 per m2 on full priced entry) please register your interest online by 26th February, 2010: http://www.sportsindustrysummit.com/exhibitor-register.html
Rob Robson Comment by Rob Robson on December 31, 2009 at 11:16am
Hi all

I'm at @sportpsychrob (personal) and have recently also set an account for iStadia, which is a networking and marketing community for sport & exercise professionals.
Lindsey Townson Comment by Lindsey Townson on November 14, 2009 at 8:54pm
Hi Dan,
Using twitter for that purpose is a great idea. It will add value to the program and target prospective students. I would suggest sharing links to sports news and engaging with sports professionals on twitter. However, make sure you keep up with it. Not responding to comments of your followers could only hurt you. Also, you can think about encompassing class assignments where your students submit via "tweets".
Gail Sideman Comment by Gail Sideman on November 5, 2009 at 6:29pm
Hi Dan --

While I don't use Twitter as an academician, I think you would find it to be a great way to meet your goals. I suggest the best ways to figure out how you can share your information is to read tweets of other professionals. Watch and learn for awhile, then dip your toe in...engage with people that you find interesting by following and tweeting with them. If you dedicate a few minutes each day, I think you'll find your groove and the tool's value, in a short amount of time.
Dan Sweeney Comment by Dan Sweeney on November 5, 2009 at 3:48pm
Hi Folks,

I am a college professor of sport management at the University of Arkansas at Little Rock. I have not used Twitter before but I would like to use Twitter to: 1) add value to the curriculum by providing a place online to provide additional content for, past, current and potential future students, as well as to 2) enhance the profile of our program and find ways new ways to recruit potential students.

Has anyone used Twitter for this purpose? Can anyone suggest ways to use Twitter to achieve my proposed objectives? Are there other ways Twitter can be used in this context to achieve additional objectives I have not identified?

Interested in reading your thoughts.

Thanks!

Dan Sweeney
Deandra D. Comment by Deandra D. on November 2, 2009 at 12:03pm
I'm a little new to sports marketing 2.0.... @SportsandaLatte on Twitter. I look forward to connecting with everyone!
Thomas D. Hagen Comment by Thomas D. Hagen on November 2, 2009 at 3:34am
all about Sport Business and Global Sports Industry Summit @sportsummit
Gail Sideman Comment by Gail Sideman on October 19, 2009 at 1:40pm
I love your icons, Lindsey. Thanks for sharing the links.
Lindsey Comment by Lindsey on October 19, 2009 at 11:13am
Free action sports twitter icons for download! http://www.link-creative.com/free-action-sports-twitter-icons

Classic Sports icons for download as well!
http://www.link-creative.com/sprtstwtricons1
Spread the word!

Link Creative
is passionate about sports and eager to be your creative connection.
Gail Sideman Comment by Gail Sideman on September 25, 2009 at 4:50pm
Hi Deanna --

I have more than 1,600 followers on Twitter which is small to some, large to others. I have hovered around that number for awhile simply because people have dropped off and joined the party based on the value they believe I provide (which is the same reason I follow people). This, I believe, is the "natural process"of adding followers.
 

Members (66)

ArLena Richardson The ePublicist Colin Tebb samraat kakkar Gail Sideman Mark Gleason Joe Gill Kevin McCauley Lindsey Jason Peck Cynthia Mumbo Julie Grice Stewart Whicker Ashley Read Kim Fox adric Liza Markle colin tebb Paul J Roberts Steve Bonsignore Mojave Interactive Brenton Gieser Troy S. Reddick Dan Firda Sergi Xaudiera Chris Rufle Arlene Higginson Rob Lewis corey briscoe Joshua Duboff Rachael Markovitz
 
 

Groups

Forum

Thomas D. Hagen

Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up

The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…

Started by Thomas D. Hagen in Sponsorship Strategy Mar 17.

Steve Harbula

Marketers make most of social media for NCAA promotions

Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…

Tagged: basketball, College, Madness, March

Started by Steve Harbula in Web 2.0 general ideas Mar 16.

Mike Lieberman

Operations Internships Available

The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…

Started by Mike Lieberman in Job Openings Mar 10.

Matt Hansen

Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 3 Replies

Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion. 

Started by Matt Hansen in Sponsorship Strategy. Last reply by Chris Kawasaki Mar 16.

Gary Matthews

Re: C.H.A.M.P.S "we are on the move..........

RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…

Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

MIT Sports Analytics Conference…on social media

I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
 

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