Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Information

Twitter Sports Connect

A place for members who tweet to share twitter names, tools, news, and advice

Website: http://www.twitter.com/theepublicist
Location: Global
Members: 83
Latest Activity: Jul 30, 2012

UNLOCKING THE POWER OF TWITTER FOR COLLEGE SPORTS (Webinar)

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Twitter is one of today's hottest technologies and mastering it now, opens the door to leverage the vital world of social media and fan engagement.
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How I Got 5000 on Twitter

Discussion Forum

A Spanish football club`s venture for released players‏

Started by John Gontier May 20, 2010.

Sports & Music 2 Replies

Started by samraat kakkar. Last reply by samraat kakkar Nov 2, 2009.

Hockey – Players, Parents & Coaches

Started by Mark Gleason Oct 1, 2009.

OTL: Twitter & Athletes

Started by ArLena Richardson The ePublicist Aug 14, 2009.

Comment Wall

Comment by Nate Flannery on September 17, 2009 at 5:46pm
Hey everybody... this is not for shameless self-promotion... I'd really like to get feedback from this group about our new integration of Twitter with our collegiate sports video website for the Horizon League.

You can find the site at www.horizonleaguenetwork.tv.

Catch me @NateFlannery with any comments, whether they be positive or negative. I'd really appreciate any insight.

THANKS!
Comment by Gail Sideman on September 18, 2009 at 12:13am
Like your integration of Twitter and video a lot, Nate. You are using social media to a super degree... I hope that other leagues follow your lead.

Shout-out to Jon LeCrone for me ;)
Comment by Deanna on September 25, 2009 at 1:34pm
I'm curious see if using automated tools has a negative impact. Relevance and authenticity may be lost. Does anyone have an example of creating a large number of followers through a natural process of social connections via twitter?
Comment by Cheryl Walters on September 25, 2009 at 2:24pm
Hi Deanna,
You pose a great question. I am going to check in with a lot of my professional blogger friends - those with a large following - and ask them. I'll post my findings here.
Comment by Gail Sideman on September 25, 2009 at 4:50pm
Hi Deanna --

I have more than 1,600 followers on Twitter which is small to some, large to others. I have hovered around that number for awhile simply because people have dropped off and joined the party based on the value they believe I provide (which is the same reason I follow people). This, I believe, is the "natural process"of adding followers.
Comment by Lindsey on October 19, 2009 at 11:13am
Free action sports twitter icons for download! http://www.link-creative.com/free-action-sports-twitter-icons

Classic Sports icons for download as well!
http://www.link-creative.com/sprtstwtricons1
Spread the word!

Link Creative
is passionate about sports and eager to be your creative connection.
Comment by Gail Sideman on October 19, 2009 at 1:40pm
I love your icons, Lindsey. Thanks for sharing the links.
Comment by Deandra D. on November 2, 2009 at 12:03pm
I'm a little new to sports marketing 2.0.... @SportsandaLatte on Twitter. I look forward to connecting with everyone!
Comment by Dan Sweeney on November 5, 2009 at 3:48pm
Hi Folks,

I am a college professor of sport management at the University of Arkansas at Little Rock. I have not used Twitter before but I would like to use Twitter to: 1) add value to the curriculum by providing a place online to provide additional content for, past, current and potential future students, as well as to 2) enhance the profile of our program and find ways new ways to recruit potential students.

Has anyone used Twitter for this purpose? Can anyone suggest ways to use Twitter to achieve my proposed objectives? Are there other ways Twitter can be used in this context to achieve additional objectives I have not identified?

Interested in reading your thoughts.

Thanks!

Dan Sweeney
Comment by Gail Sideman on November 5, 2009 at 6:29pm
Hi Dan --

While I don't use Twitter as an academician, I think you would find it to be a great way to meet your goals. I suggest the best ways to figure out how you can share your information is to read tweets of other professionals. Watch and learn for awhile, then dip your toe in...engage with people that you find interesting by following and tweeting with them. If you dedicate a few minutes each day, I think you'll find your groove and the tool's value, in a short amount of time.

Comment

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Members (83)

 
 
 

Discussion Forum

A Spanish football club`s venture for released players‏

Started by John Gontier May 20, 2010.

Sports & Music 2 Replies

Started by samraat kakkar. Last reply by samraat kakkar Nov 2, 2009.

Hockey – Players, Parents & Coaches

Started by Mark Gleason Oct 1, 2009.

OTL: Twitter & Athletes

Started by ArLena Richardson The ePublicist Aug 14, 2009.

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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