Re-thinking sports marketing now that fans are in charge
-
Pat Coyle
- Male
- Blog Posts (45)
- Discussions (48)
- Events
- Groups (7)
- Photos (459)
- Photo Albums (7)
- Videos (3)
Pat Coyle's Groups
-
Ethnic/Multicultural Spo…
37 members
-
The European perspective
72 members
-
San Francisco - AT&T Park
41 members
-
Chicago - …
29 members
-
Sports Social Networks
204 members
Pat Coyle's Discussions
If you owned a sports team, how would you be using YouTube?
8 Replies
Started this discussion. Last reply by James Little Mar 30, 2011.
Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
17 Replies
Started this discussion. Last reply by Lindsey Townson Caballero Jul 14, 2011.
What are your Sports 2.0 predictions for 2011?
Started Dec 20, 2010
Pat Coyle's Page
Latest Activity
Saul Levine joined Pat Coyle's group
San Francisco - AT&T Park
Sports Marketing 2.0 VIP Summit is coming to San Fransico on Tuesday, May 6, 2008. 1pm to 8pm. Program will be held at AT&T Park. Visit the event Web page to register.See More
Lindsey Townson Caballero replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?"Depends on the brand and its objectives. If the brand is already pretty prominent, it can increase awareness and make it stronger with the social media. With the commercial you definitely know you will reach TONS of people...the social media is not…"
Sylvia Liu replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?"Nice post, thanks"
Sylvia Liu replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?"Nice post, thanks"
Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- Coyle Media, Inc.
- What is your job title?
- President
- What is your job function?
- Marketing
- Company Website
- http://www.coylemedia.com
- Personal Website
- http://www.coylemedia.com/blog
Indianapolis Colts breaking new ground online
Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv
Pat Coyle's Photos
Pat Coyle's Videos
Pat Coyle's Blog
Sports Fan Graph tracks teams on Facebook, Twitter
We just hacked together a little app that tracks followers of sports teams on Facebook and Twitter. Sports Fan Graph
This is merely an "Alpha" version. We're still loading in data from U.S. teams. We will add motorsports, olympic sports and we will move on to major universities and international sports. As we go we plan to add features that will allow the sports… Continue
This is merely an "Alpha" version. We're still loading in data from U.S. teams. We will add motorsports, olympic sports and we will move on to major universities and international sports. As we go we plan to add features that will allow the sports… Continue
Posted on May 20, 2010 at 7:15am
NYC Sports event live today
Watch live streaming video from sportsnetworker at…
Continue Posted on December 7, 2009 at 2:40pm
This is worth a look..
The Fan Economy: Becoming Fan Focused
Continue View more…
Posted on October 1, 2009 at 9:25pm — 1 Comment
Live Tweets from Sponsor Symposium worth a read...
@kathleenhessert live tweeting from SBJ Sponsor Symposium #sbjsss here are some of my favorites
Posted on September 30, 2009 at 1:00pm
MyColts.net lets social fans get closer to team
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get.
One example: the MyColts.net Game Ball.
Each week during the season one fan will be selected to receive a personalized game ball. These are balls are official NFL footballs, and they're painted by the same company that does the balls for Colts players and… Continue
Posted on September 25, 2009 at 12:04pm
Comment Wall (34 comments)
- At 10:19am on December 19, 2007,
Liana "Li" Evans said… - Thanks for pointing that out Pat - must need caffeine or something!
Saw it on your blog and just knew I had to join.
- At 12:03pm on December 19, 2007, Liana "Li" Evans said…
- and this is the first place i posted it to, after putting it on YouTube yesterday. :)
oh hey mind adding me as a friend ?
- At 1:39pm on December 21, 2007,
Dan Lewis said… - thanks for the invite!
- At 3:16pm on December 22, 2007,
Lance Brown said… - Why New York?
- At 9:52pm on December 22, 2007,
Pat Coyle said… - NYC is where much of the sponsorship action is
- At 7:57am on December 27, 2007,
Dr. Bob Goldwasser said… - Pat-I would love to attend the Sport Marketing 2,0 Summit but NYC in February is too cold for me. Will there be Web Conferencing available so that those that can not physically attend listen/participate via the Internet?
- At 10:56am on January 10, 2008,
Scott Yancey said… - Pat,
I hope to make it to New York for the meeting on Feb 12. One2One Mobile is offering some very unique mobile marketing products. Go Colts!
- At 4:35pm on January 10, 2008,
Michael Jaquet said… - Hi Pat, Brian Litvack recruited me for this site. Glad to be part of the community.
- At 5:15pm on January 21, 2008,
Kristin Hace said… - Hey Pat,
Thanks for putting all of this together...we're always interested in what you have to say.
- At 9:14am on February 12, 2008,
Ian Hall said… - Thanks for organizing the SM 2.0 Summit. Looking forward to it.
Groups
-
Sport Management in the …
39 members
-
Motor Sports Business Fu…
54 members
-
Ethnic/Multicultural Spo…
37 members
-
Sports Marketing WYS?
1 member
-
Pro Athletes
32 members
Forum
Advice for a new Sports & Entertainment Marketing company
Started by Kevin Anderson in Sponsorship Strategy May 17.
The Ultimate Sports Social Media Job - Persons Interested?
Started by Brian Gainor in Job Openings Jan 19.
What are the best sporting team brand story videos you have seen?
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
Puma gain ground in football sponsorship and endorsement
Started by Diego Valdés Rendón in Sponsorship Strategy Oct 16, 2011.
Come Tap Into SponsorPitch's Sponsorship Intelligence Network 1 Reply
Started by Kris in Sponsorship Strategy. Last reply by Kris Jul 21, 2011.
Sports Marketing 2.0
Heading to Italy for Fan Experience Forum
I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]MLS Digital unveils new social, mobile local strategies for 2012
I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]New York Giants fans flock to unlock Super Bowl videos
I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]All sports fans are NOT created equal
I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]Toronto FC invites fans to vie for “Dream Job” via Facebook promo
Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...]© 2012 Created by Pat Coyle.
