Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Pat Coyle's Discussions

If you owned a sports team, how would you be using YouTube?
8 Replies

Started this discussion. Last reply by James Little Mar 30, 2011.

Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
17 Replies

Started this discussion. Last reply by Lindsey Townson Caballero Jul 14, 2011.

 

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Pat Coyle posted photos
Oct 18, 2011
Saul Levine joined Pat Coyle's group
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San Francisco - AT&T Park

Sports Marketing 2.0 VIP Summit is coming to San Fransico on Tuesday, May 6, 2008. 1pm to 8pm. Program will be held at AT&T Park. Visit the event Web page to register.See More
Sep 19, 2011
Pat Coyle's album was featured

Digital Fan Marketing Summit - New York

Photos taken at DFM11-NYC on June 8, 2011
Aug 25, 2011
Pat Coyle and Anthony Kaniuk are now friends
Jul 18, 2011
Lindsey Townson Caballero replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
"Depends on the brand and its objectives. If the brand is already pretty prominent, it can increase awareness and make it stronger with the social media. With the commercial you definitely know you will reach TONS of people...the social media is not…"
Jul 14, 2011
Sylvia Liu replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
"Nice post, thanks"
Jun 29, 2011
Sylvia Liu replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
"Nice post, thanks"
Jun 29, 2011
Pat Coyle posted photos
Jun 14, 2011

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Coyle Media, Inc.
What is your job title?
President
What is your job function?
Marketing
Company Website
http://www.coylemedia.com
Personal Website
http://www.coylemedia.com/blog

Indianapolis Colts breaking new ground online


Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv

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Pat Coyle's Blog

Sports Fan Graph tracks teams on Facebook, Twitter

We just hacked together a little app that tracks followers of sports teams on Facebook and Twitter. Sports Fan Graph

sports fan graph

This is merely an "Alpha" version. We're still loading in data from U.S. teams. We will add motorsports, olympic sports and we will move on to major universities and international sports. As we go we plan to add features that will allow the sports… Continue

Posted on May 20, 2010 at 7:15am

NYC Sports event live today

Posted on December 7, 2009 at 2:40pm

This is worth a look..

Posted on October 1, 2009 at 9:25pm — 1 Comment

Live Tweets from Sponsor Symposium worth a read...

@kathleenhessert live tweeting from SBJ Sponsor Symposium #sbjsss here are some of my favorites

Posted on September 30, 2009 at 1:00pm

MyColts.net lets social fans get closer to team

mycolts ball

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get.



One example: the MyColts.net Game Ball.




Each week during the season one fan will be selected to receive a personalized game ball. These are balls are official NFL footballs, and they're painted by the same company that does the balls for Colts players and… Continue

Posted on September 25, 2009 at 12:04pm

Comment Wall (34 comments)

At 10:19am on December 19, 2007, Liana "Li" Evans said…
Thanks for pointing that out Pat - must need caffeine or something!

Saw it on your blog and just knew I had to join.
At 12:03pm on December 19, 2007, Liana "Li" Evans said…
and this is the first place i posted it to, after putting it on YouTube yesterday. :)

oh hey mind adding me as a friend ?
At 1:39pm on December 21, 2007, Dan Lewis said…
thanks for the invite!
At 3:16pm on December 22, 2007, Lance Brown said…
Why New York?
At 9:52pm on December 22, 2007, Pat Coyle said…
NYC is where much of the sponsorship action is
At 7:57am on December 27, 2007, Dr. Bob Goldwasser said…
Pat-I would love to attend the Sport Marketing 2,0 Summit but NYC in February is too cold for me. Will there be Web Conferencing available so that those that can not physically attend listen/participate via the Internet?
At 10:56am on January 10, 2008, Scott Yancey said…
Pat,
I hope to make it to New York for the meeting on Feb 12. One2One Mobile is offering some very unique mobile marketing products. Go Colts!
At 4:35pm on January 10, 2008, Michael Jaquet said…
Hi Pat, Brian Litvack recruited me for this site. Glad to be part of the community.
At 5:15pm on January 21, 2008, Kristin Hace said…
Hey Pat,

Thanks for putting all of this together...we're always interested in what you have to say.
At 9:14am on February 12, 2008, Ian Hall said…
Thanks for organizing the SM 2.0 Summit. Looking forward to it.

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Sports Marketing 2.0

Heading to Italy for Fan Experience Forum

I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]

MLS Digital unveils new social, mobile local strategies for 2012

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]

New York Giants fans flock to unlock Super Bowl videos

I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]

All sports fans are NOT created equal

I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]

Toronto FC invites fans to vie for “Dream Job” via Facebook promo

Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...]

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