Re-thinking sports marketing now that fans are in charge
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Pat Coyle's Groups
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Ethnic/Multicultural S...
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The European perspective
42 members
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San Francisco - AT&T Park
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Chicago - ...
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Sports Social Networks
143 members
Pat Coyle's Discussions
Sports 2.0 Seeking speakers for upcoming events
Started Apr 17
Should sports teams partner with local media to share content?
2 Replies
Started this discussion. Last reply by Marti Funk Mar 26.
MBA in Sports Marketing
Replied Jan 27
Pat Coyle's Page
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- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Coyle Media, Inc.
- What is your job title?
- President
- What is your job function?
- Marketing
- Company Website
- http://www.mycolts.net
- Personal Website
- http://www.patcoyle.net
Indianapolis Colts breaking new ground online
Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv
Pat Coyle's Photos
Pat Coyle's Videos
Pat Coyle's Blog
Phoenix Suns Seek Digital Sales Exec.
The Phoenix Suns Marketing Partnerships department is currently recruiting for a full-time Digital Sales Executive to report to the Vice President, Marketing Partnerships.
General Statement of Duties: The Digital Sales Executive (salary plus commission) will manage sellable inventory and generate revenue through all Suns and Mercury digital properties. Individual must have in-depth knowledge of digital landscape and ability to customize opportunities to meet Mark… Continue
Posted on May 13, 2009 at 6:29pm — 3 Comments
Sports 2.0 Digest - May 1, 2009
MLBAM Posts Strong Opening Numbers
http://www.paidcontent.org/entry/419-mlb.com-by-the-numbers-subscription-sales-up-45-percent/
* MLBAM, subscription sales are up nearly 46 percent year-over-year to 400,000-plus for premium live game products MLB.TV and Gameday Audio.
* With that increase, it’s not surprising that video delivery is up… Continue
Posted on May 1, 2009 at 9:54am —
Sports fans like to play games together...online and off
Just… Continue
Posted on April 29, 2009 at 12:32pm —
NFL.COM grows 153% during DRAFT
Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com D… Continue Posted on April 28, 2009 at 3:30pm —
How sports teams are making money online
Team Digital Business Summits 2009
Coming to Midwest, West, Northeast
Learn how NBA, NHL, NFL and MLB clubs are making money online...and how you can too
I am excited to announce that we'll be holding Series of 1/2 day, regional conferences focused… Continue
Posted on April 23, 2009 at 3:30pm — 1 Comment
Groups
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Ticket Sales
14 members
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Sport Driven
1 member
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Twitter Sports Connect
4 members
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Search and Social Mark...
13 members
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Sports Social Networks
143 members
Forum
Sponsorship Sales role
Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...
Started by Jeremy Beynon in Sponsorship Strategy Jun 29.
F1 scandal 2 Replies
What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?
Tagged: F1
Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.
What are the main problems in sports marketing in your area? 3 Replies
In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...
Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.
Agencies 1 Reply
Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon
Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.
Looking for Sports Marketing/Sponsorship Best Practices?
You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch new partners! http://is.gd/GJ49
Tagged: practices, sponsorship, best, business, marketing
Started by Brian Gainor in Sponsorship Strategy May 27.
Sports Marketing 2.0
Sports fans like to play games with eachother, online and off
When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]NFL.com grows 153% during DRAFT
Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]How sports teams make money online
I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]ESPN Launches “Blog Buzz”
ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]© 2009 Created by Pat Coyle
Comment Wall (27 comments)
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Thanks for providing this forum.
I've had some meaningful exchanges initiated by 2.0
eVideo campaigns continue to gain popuality as an effective way to promote & sell tickets in the world of sports.
Thanks,
Terry
I had the same question as Terry below since it would be nice to get a list ahead of time of all the attendees and their contact info so we could try and set up some face time with people we are interested in meeting with prior to the event and get some of the leg work out of the way.
Cheers
Tim Horton
CEO Sports Training Interactive.
Will you be creating a Group for people planning to attend the Oct. 16 Summit in NY?
I will be there, as well as Flimp's CEO, Wayne Wall.
Thanks,
Terry
Sports Marketing 2.0 has assembled a team of professionals who are making great strides in building emotionally compelling communities that are not only servicing their fans but are adding to the bottom line.
Any marketer who wants to learn and understand the new world of social media marketing should attend Sports Marketing 2.0 Summits - You don't need to be in sports to understand the power of building a winning team of online fans.
Great conference..learned a lot..met some good people as well..keep up the good work.
Ed
i look forward forward to picking your brain as well.. thanks
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