Re-thinking sports marketing now that fans are in charge
Amy Martin's Page
Latest Activity
Amy Martin replied to Pat Coyle's discussion How are golfers and golf courses using social media & mobile?"Pat,
I represent a few PGA golfers from a social media standpoint and have recently formed social media endorsements with the athletes the I rep (some of which in PGA) and national brand clients. Please reach out directly if you'd like more…"
Glenn Alves left a comment for Amy Martin"Hi Amy, Reviewed the site and appreciated your ROI Video. Interesting position on Measuring Social Media. I noticed several comments regarding the Sun's and Shaq in particular. But I also recall hearing Sports Media Challenge's team…"
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Digital Royalty
- What is your job title?
- Principal
- What is your job function?
- Marketing
- Company Website
- http://digitalroyalty.squarespace.com/buzz/
- Personal Website
- http://www.linkedin.com/in/amyjomartin
- Who referred you to SM 2.0? (Or how did you find it)?
- Monitoring Phoenix Suns Virtual Locker Room Tour through tracking software and noticed the Sports Marketing 2.0 Summit highlighted the tour in recent meetings.
Digital Royalty develops Digital Integration and Social Media strategies for clients such as Shaquille O'Neal and other Athletes to grow and monetize their digital brands. Known for zany ideas like Random Acts of Shaqness and measuring the results. Digital Royalty studies the science behind social media in effort to leverage a brand's Return on Influence (the new ROI).
Comment Wall (3 comments)
- At 3:19pm on July 9, 2008,
Chris Becker said… - Hey Amy. Is there any social networking going on at the suns?
- At 4:52pm on February 2, 2009,
Howard Brodwin said… - Amy -
Kudos to you and the marketing/pr team at the Suns for the work you're doing with Shaq on twitter! Great to see pro sports teams taking advantage of the tools and using them to connect with their fan base - that's exactly what social networking is all about.
I'll be watching the Suns for more innovations...
- At 11:16pm on October 22, 2009, Glenn Alves said…
- Hi Amy, Reviewed the site and appreciated your ROI Video. Interesting position on Measuring Social Media. I noticed several comments regarding the Sun's and Shaq in particular. But I also recall hearing Sports Media Challenge's team claiming to have managed his twitter success. I see they list him as a client as well. Wondered "Who the Real Shaquille" social media guru was. Anyway, impressed with what I've seen. Keep up the good work!
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