Re-thinking sports marketing now that fans are in charge
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Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Digital Royalty
- What is your job title?
- Principal
- What is your job function?
- Marketing
- Company Website
- http://digitalroyalty.squarespace.com/buzz/
- Personal Website
- http://www.linkedin.com/in/amyjomartin
- Who referred you to SM 2.0? (Or how did you find it)?
- Monitoring Phoenix Suns Virtual Locker Room Tour through tracking software and noticed the Sports Marketing 2.0 Summit highlighted the tour in recent meetings.
Comment Wall (3 comments)
- At 11:16pm on October 22, 2009,
Glenn Alves said…
- Hi Amy, Reviewed the site and appreciated your ROI Video. Interesting position on Measuring Social Media. I noticed several comments regarding the Sun's and Shaq in particular. But I also recall hearing Sports Media Challenge's team claiming to have managed his twitter success. I see they list him as a client as well. Wondered "Who the Real Shaquille" social media guru was. Anyway, impressed with what I've seen. Keep up the good work!
- At 4:52pm on February 2, 2009,
Howard Brodwin said… - Amy -
Kudos to you and the marketing/pr team at the Suns for the work you're doing with Shaq on twitter! Great to see pro sports teams taking advantage of the tools and using them to connect with their fan base - that's exactly what social networking is all about.
I'll be watching the Suns for more innovations...
- At 3:19pm on July 9, 2008,
Chris Becker said… - Hey Amy. Is there any social networking going on at the suns?
Groups
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Sport Managment Educators
3 members
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Search and Social Market…
23 members
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Marketing Software for S…
27 members
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The European perspective
56 members
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Sports Reporters
21 members
Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
