Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Ashley Read
  • Male
  • Ipswich, Suffolk
  • United Kingdom
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Ashley Read added a discussion
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on. If you are involved in a club or know anyone th…
on Wednesday
Ryan Knapp and Ashley Read are now friends
December 9, 2009
Hi Folks, Just a quick up-date on FundSport. We've been working hard on the site and now expect to launch in February. As a brief taster of what's to come we've uploaded a new holding page complete with our new brand identity and eNewsletter sign-…
November 24, 2009
Hi Aileen, Thanks for your comments! Please get in touch if you would like to discuss anything and let me know if you ever want to contribute anything. I'll keep you up to date with things at FundSport and let you know when we launch. Thanks, As…
November 4, 2009
Hi Bob, We are located in the East of England. I'd love to hear your ideas on possible partnerships and also anything you could contribute to FundSport. Give me an email on ash@fundsport.com and we can discuss things from there. Thanks! Ash.
November 4, 2009
I'll definitely have some items to contribute Ashley. I work a fair bit in this space and am working with a couple of clubs right now. We have a few products in development as well, so longer term can provide some case studies. My company is pretty…
November 4, 2009
Ashley: Let me know how we can help....we have been in business now for over 7 years and our business mission is staging successful sport non-profit fund raising at a low cost...we guarantee the cost is just 20% or less of the gross to the charity.…
November 2, 2009
Ashley, I'm working on a sports non-profit site, and we'll be aggregating content from a variety of sources. I definitely want to include your feeds on sports non-profit programs and projects in our news section. Please keep me in the loop as you…
October 30, 2009
Thanks for the reply Jay. We've had a great response to the site so far, we started looking for contributors around a week ago and we already have quite a few people interested in cortibuting to the site with around half of them commited and writin…
October 30, 2009
Wow! Big chance on this venture. I love the concept. I am not sure of a response on contributions that you may get. Most people that offer this help have their own personal financial ties. As one that is involved with non-for-profit administration,…
October 30, 2009
Hi Howard, Thanks for the reply. We will look to cover sports non-profit/CSR. If you have any suggested articles/blog posts please let me know. We will have an RSS feed available. Nice find on the "Baseball Promos Go Way Out Of The Box" article,…
October 30, 2009
Ashley, 2 quick questions for you about SportFund.com... - are you going to cover anything in the sports non-profit/CSR space? - will you have an RSS feed of your content available? Thanks, Howard
October 30, 2009
Ashley Read added a discussion
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for the blog. We are looking to help clubs with article…
October 29, 2009
Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities within the sport industry.
October 29, 2009
Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities within the sport industry.
October 28, 2009
Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities within the sport industry.
October 24, 2009

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Sport Driven
What is your job title?
Managing Director
What is your job function?
management
Company Website
http://www.sportdriven.co.uk
Personal Website
http://www.linkedin.com/pub/ashley-read/13/363/948

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At 4:48pm on July 20, 2009, ArLena Richardson The ePublicist said…

Hi Ashley,
I stopped to say thanks for joining the Twitter Sports Connect Group.
Leaving Encouragement and Applause.
Ar Lena
 
 

Forum

Eamonn Watson

Sponsors Call Time On Sport’s Smoke And Mirrors Story

Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa.   “If the sports business doe…

Tagged: base, sponsorship, global, brands, fan

Started by Eamonn Watson in Sponsorship Strategy Feb 4.

Ashley Read

What are the biggest issues affecting grassroots sports?

Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…

Started by Ashley Read in Web 2.0 general ideas Feb 3.

Mats Melén

New service opened - new ideas to promoto and sell

Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…

Started by Mats Melén in Sponsorship Strategy Jan 30.

Brian Gainor

Looking for New Sponsorship/Marketing Ideas? 1 Reply

You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter.   The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…

Tagged: billboards, sports, promotions, marketing, sponsor

Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.

Ivan Usera

Sports Marketing 2.0 Conference

Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…

Started by Ivan Usera in Web 2.0 general ideas Jan 13.

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