Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Bren Rapp
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  • Dallas, TX
  • United States
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Karen Gilmore left a comment for Bren Rapp
December 16, 2009
Kiko Suarez and Bren Rapp are now friends
December 2, 2009
Bren Rapp updated their profile
November 11, 2009
Bren Rapp added a blog post
http://fannation.com/truth_and_rumors/view/115070 Nice little article on the Jets approved use of Twitter. Leading the league it looks like as far as players using Twitter with 11 players, including Sanchez, tweeting away.
August 17, 2009
Bren Rapp added a blog post
Sending a shout out to my NFL Franchise Sponsorship /Corporate Partnership Peeps with this one. Check out this article about a new way to tailgate at the Auburn Football games this fall: Auburn Tailgating With a little repurposing, perhaps it has th…
August 2, 2009
Bren Rapp added a blog post
Having been in some “intense situations” while marketing and branding various professional athletes and their endeavors, I have to say, the Michael Vick situation presents an interesting challenge for those around him. Having Tony Dungy as an adviso…
July 27, 2009

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Coyle Media/Sports Marketing 2.0
What is your job title?
business development
What is your job function?
other
Company Website
http://www.coylemedia.com
Who referred you to SM 2.0? (Or how did you find it)?
Pat Coyle

Bren Rapp's Blog

Bren Rapp

MY JETS, Doing it Right.

http://fannation.com/truth_and_rumors/view/115070


Nice little article on the Jets approved use of Twitter. Leading the league it looks like as far as players using Twitter with 11 players, including Sanchez, tweeting away.

Posted on August 17, 2009 at 10:00pm —

Bren Rapp

"ENGAGING" Opportunity for NFL Franchises, Inspired by the Tigers

Sending a shout out to my NFL Franchise Sponsorship /Corporate Partnership Peeps with this one. Check out this article about a new way to tailgate at the Auburn Football games this fall: Auburn Tailgating With a little repurposing, perhaps it has the right stuff to become a successful in season promotion.

I, for one, loved this idea that Auburn University is executing… Continue

Posted on August 2, 2009 at 2:02pm —

Bren Rapp

When NO Marketing is the Right Marketing

Having been in some “intense situations” while marketing and branding various professional athletes and their endeavors, I have to say, the Michael Vick situation presents an interesting challenge for those around him. Having Tony Dungy as an advisor will hopefully add what is needed by ALL athletes facing damage control scenarios, a true voice of reason, and I believe is a measure that will give Vick some much needed perspective as both a man and an athlete. However, those who will be tasked wi… Continue

Posted on July 27, 2009 at 5:51pm —

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At 8:11am on December 16, 2009, Karen Gilmore said…
Network build by women sports fans for women sports fans
Men are welcome to join as well 
http://womensportbarnetwork.ning.com/

Visit WSBN: Women Sport Bar Network
 
 

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Mike Lieberman

Operations Internships Available

The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…

Started by Mike Lieberman in Job Openings Mar 10.

Matt Hansen

Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 2 Replies

Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion. 

Started by Matt Hansen in Sponsorship Strategy. Last reply by Dion "Flea" Lee Feb 25.

Gary Matthews

Re: C.H.A.M.P.S "we are on the move..........

RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…

Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.

Alexii Zhukovin

sport marketing in ukraine

is completely absent.any ideas how to sell sporsorship packages (a league and a club)?

Tagged: ukraine

Started by Alexii Zhukovin in Sponsorship Strategy Feb 10.

Eamonn Watson

Sponsors Call Time On Sport’s Smoke And Mirrors Story

Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa.   “If the sports business doe…

Tagged: base, sponsorship, global, brands, fan

Started by Eamonn Watson in Sponsorship Strategy Feb 4.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

MIT Sports Analytics Conference…on social media

I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
 

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