Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Brian Gainor
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Brian Gainor's Discussions

The Ultimate Sports Social Media Job - Persons Interested?

Started Jan 19, 2012

Looking for New Sports Business Trends and Insights?

Started Feb 25, 2011

Looking for Sponsorship/Marketing "Best Practices"?
1 Reply

Started this discussion. Last reply by Maxence Karoutchi Nov 3, 2010.

 

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Brian Gainor posted a discussion

The Ultimate Sports Social Media Job - Persons Interested?

I wanted to take a quick moment to share some details about an exciting new sports social media related contest we launched with XFINITY in case there were any persons  that were interested in entering for a chance to win.We recently worked with XFINITY to launch The Ultimate Sports Social Media Job contest in search of the next sports social media star. The winner will receive a full-year salary and will go behind-the-scenes at dozens of the biggest sporting events in 2012, sharing insights…See More
Jan 19, 2012
0 Comments
Curtis Bole left a comment for Brian Gainor
"We are looking for a limited number of knowledgeable, high use fantasy players to beta test a new fantasy tool. It is a site, tool and app to organize your teams and have one portal to view all live scoring pages. There will be 2 additional gaming…"
Jun 3, 2011
Brian Gainor posted a discussion

Looking for New Sports Business Trends and Insights?

I thought you might want to check out the new February 2011 Partnership Activation 2.0 Newsletter that was just released, detailing the latest trends, best practices, and ideas in the sports marketing and sponsorship marketplace. Check it out here: http://is.gd/Jf5OH5See More
Feb 25, 2011
0 Comments
Maxence Karoutchi replied to Brian Gainor's discussion Looking for Sponsorship/Marketing "Best Practices"?
"Hi Brian, I am currently working on a thesis, to be graduated from a french business school. The subject of my thesis is "how social media could help sport clubs". I am both taking in consideration BtC opportunities and a BtB…"
Nov 3, 2010
Brian Gainor posted a discussion

Looking for Sponsorship/Marketing "Best Practices"?

The new October 2010 Partnership Activation 2.0 newsletter was released tonight. The newsletter features sponsorship/sports marketing best practices, unique activation tactics, and new ways to generate revenue for your organization! Check out the Partnership Activation newsletter here:…See More
Oct 22, 2010
1 Comment
Brian Gainor is now friends with Karl Lusbec and Kyle Austin
Sep 19, 2010
Brian Gainor posted a discussion

Check out this NEW April Sports Business Newsletter!

The new April 2010 Partnership Activation Newsletter was just released, detailing sponsorship/sports marketing best practices! Check it out here: http://is.gd/bCXdlSee More
Apr 21, 2010
0 Comments
Brian Gainor posted a discussion

Looking for the Hottest New Sports Marketing Ideas?

You may want to check out the new March Issue of the Partnership Activation 2.0 Newsletter (attached). The newsletter details tons of new trends and creative ideas in the sports marketplace! For more, check out Partnership Activation here: http://is.gd/aSgX8See More
Mar 21, 2010
0 Comments

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
GMR Marketing
What is your job title?
Account Executive
What is your job function?
Marketing
Personal Website
http://www.partnershipactivation.com
Who referred you to SM 2.0? (Or how did you find it)?
Links to my website

Brian Gainor's Blog

The Top 5 Activation Ideas from the U.S. Open...

Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space?

Check out: http://www.partnershipactivation.com/headlines/2009/9/14/the-top-5-activation-ideas-from-the-us-open.html

Posted on September 14, 2009 at 9:01pm

The 100 Hottest Promotional Items in Sports

Are you looking for new ideas for promotional giveaways? Are you looking to track the hottest promotional items in the sports marketplace?



Partnership Activation recently compiled a list of the 100 Hottest Promotional Items in Sports. The list captures a variety of items utilized by sports organizations across the world to drive attendance and incremental fan… Continue

Posted on April 19, 2009 at 10:19pm

Leverage T-Shirt Premiums to Drive Store Traffic

by Brian Gainor, PartnershipActivation.com



Are you looking for new ways to use sponsorships to drive store traffic? Are you looking for ways to take your game day giveaways to the next level?



Corporate partners searching for new ways to drive store traffic and reward consumers while doing so, should consider creating and distributing coupon t-shirts (as shown below). Brands could use coupon t-shirt as an effective measure… Continue

Posted on February 22, 2009 at 10:16pm

The Suns Influence Social Buzz With Special "Tweet Up" Event...

By: Brian Gainor, PartnershipActivation.com



Are you looking to influence and control what bloggers are saying about your organization or brand? Are you looking to tap into non-traditional forms of media?



Organizations looking to take greater control of their brand image/messaging in the social media marketplace should consider benchmarking the efforts of the Phoenix Suns. The Suns, led by the charge of Amy Martin (Director… Continue

Posted on February 11, 2009 at 11:00pm — 3 Comments

Lakers Fans Love Their "Virtual Burgers"...

by Brian Gainor, PartnershipActivation.com



Are you looking to implement a unique text message promotion that engages fans in-venue? Are you looking for a new way to leverage QSR partners?



The Los Angeles Lakers and Carl's Jr. recently partnered to create a unique "Virtual Burger" promotion that effectively captures the attention and interest of fans in-arena. Realizing that Carls Jr. consumers have a high propensity to use… Continue

Posted on January 6, 2009 at 11:21pm — 1 Comment

Comment Wall (9 comments)

At 1:21am on June 2, 2008, Michael Marino said…
Brian,
I saw your posting on the Partnership Activation site, and wound up giving it a thorough look tonight. I wound up reading through almost every aspect of the site, and there is a ton of useful resources and information on there. It gave some great insight, such as the Miller promotions, and will be a very useful site that I will be sure to check back often in the future. Thank you very much.

Thanks,
Mike Marino
At 10:03am on June 2, 2008, Ed Sullivan said…
Brian,
Thanks for creating your site. It is an excellent resource.
-Ed-
At 1:07pm on August 6, 2008, Janae Laverdiere said…
Glad you found me on here! thanks for all your help!
At 10:54am on September 23, 2008, Burt Barnes said…
Brian, are you guys looking at leveraging online communities for your overall marketing strategy for clients? If you we should chat...
At 11:54pm on October 2, 2008, Ryan Knapp said…
Brian,

I just read the last newsletter and it had a lot of great insights that I feel I can use for promoting my NPSL soccer franchise here in Buffalo.

Look forward to reading the next!

-Ryan
At 12:59am on October 3, 2008, Tim Horton said…
Hi Brian,
I like a lot of the soccer examples on your partnership activations website. I will definitely be checking back. We have started a new community for my soccer coaching educational website soccer interactive.com. The community is at http://community.soccerinteractive.com.
Cheers
Tim
At 8:53am on October 10, 2008, Red said…
Nice job with this.
At 6:28pm on April 1, 2009, NicKovatch said…
Hey Brian, I enjoy reading your blog posts. When your site was down for a couple of days I lost all the entertainment in my google reader. Keep up the good work.
At 4:44pm on June 3, 2011, Curtis Bole said…

We are looking for a limited number of knowledgeable, high use fantasy players to beta test a new fantasy tool.

It is a site, tool and app to organize your teams and have one portal to view all live scoring pages. There will be 2 additional gaming elements to follow during the coming months.  It will cover the four major sports in addition to nascar and golf.  The soft launch for the site is August and the app will be available in September.

It might take an hour of your time to grasp the functionality and any feedback would be appreciated.  You will also receive an entry into our inaugural $50,000 suicide pool.

Regards,

Curtis
cbole32@aol.com

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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