Re-thinking sports marketing now that fans are in charge
- Charlie Shin
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Charlie Shin's Page
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- Major League Soccer / Soccer United Marketing
- What is your job title?
- Marketing Manager
- What is your job function?
- Marketing
- Company Website
- http://www.mlsnet.com
Groups
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Sports Web/Multimedia Pr…
40 members
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Sports Reporters
24 members
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Sport Driven
15 members
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Sport Managment Educators
5 members
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Pro Athletes
32 members
Discussion Forum
Return on Investment 4 Replies
Although sports organisations are readily now developing to meet the needs of the consumer with regards to Web 2.0 capabilities, what are the returns on investment that can be shown to prove implemen…
Started by Andrew McConachie. Last reply by Andrew McConachie Feb 1.
Best sports 2.0 case in Europe 3 Replies
In Europe ESA hold awards for the best sponsors of the year (Wrigley wins). And then there is the best sports website of the year (Chelsea wins). But what is the best sports 2.0 case of the year? W…
Tagged: mobile, web, social media, Sports2.0, sports
Started by Gijsbregt Brouwer. Last reply by Kris Gotsch Jan 3.
Hockey – Players, Parents & Coaches
C.H.A.M.P.S. Welcomes Hockey To Our Sports Family - We are looking to network and partner with individuals and organizations to incorporate Hockey into our operations. If you are a Hockey Player or p…
Tagged: school, Athlete, High, Sports, hockey
Started by Mark Gleason Oct. 1, 2009.
Naming rights flying in from US - ready for another bubble? 2 Replies
In Europe (where the UK are leading the way), we see increasingly more new stadiums. According to the US model, part of the investment comes from stadium naming sponsors (so called naming rights). Se…
Tagged: credit, investment, real estate, sponsoring, naming rights
Started by Gijsbregt Brouwer. Last reply by Henk-Frits Verkerk Nov. 5, 2008.
Are sports truly global? 10 Replies
Hi, I'm a Spaniard living in the USA, and have started my own sports marketing company focusing on reaching out to fans of different background, culture or geography. After Beckham's announced retur…
Started by Kiko Suarez. Last reply by Christophe Rethore Sep. 14, 2009.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
Comment Wall (4 comments)
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Welcome to this forum!
I'm the Director of Communications for Spotlight Creative, LLC and am new here too. We specialize in marketing communications and fulfillment report design for corporate clients and professional sports teams.
With sponsorship spending predicted to decrease by over 3% in the coming year, how are teams going to "wow" mid to top-tier sponsors into renewing? Showing sponsors the "bang for their buck" will be more important than ever!
We are the only design firm to appear in an Google organic search when you type in Fulfillment Reporting. I know we are breaking ground here and I would really appreciate speaking with you to find out how we can be an even greater asset to properties & teams in their efforts to secure renewals - especially now in this economy.
Our studio address is www.spotlightcreative.com. Our Twitter address is: http://twitter.com/marketingbrands and my Twitter address is: http://twitter.com/cherylwalters1
I'm glad to see you here Charlie, and if you could provide me with any feedback on how your group reports on your sponsor objectives, that would be terrific!
All the best!
Cheryl
I thought you might be interested in looking at our Flimp Platform for Direct Mktg. and Communications.
Flimp makes it quick & easy to Create; Send; and Track "video messages" via email.
To learn more, pls. visit: www.flimp.net
Thanks,
Terry Whelan
twhelan@flimp.net
thanks for adding me as a friend. What are your responsibilities with MLS/SUM? I have had a number of meetings over the last year with Dan Courtemarche and others regarding potential partnership opportunities regarding coach and player education and my current Beta website soccerinteractive.com. I would be interested in hearing more about what you do.
Cheers
Tim
My name is Mark Heller and I am with a company called Diehard101.com. We are launching in 5 weeks and I wanted to talk to you about some possible participation from the MLS. We need a MLS beat writer and I have no idea where to begin. The other thing I thought might be interesting is that we are beginning the processes of developing web reality shows focused on sports and currently we are close to signing an NFL player, a baseball minor leaguer and a Nascar person. We then follow them around for 7 to 10 days and record everything. I would like to do the same thing with a MLS player. When can we get sometime to talk?
Mark
mark@diehard101.com