"Best case scenario is an integrated combination of all three. Can't view a TV ad as just as one-off, needs to be part of a integrated strategy including social media. We tackled this issue on MediaPost recently - Does Super Bowl Spending…"
Re-thinking sports marketing now that fans are in charge
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Dan Lobring
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Dan Lobring's Page
Latest Activity
Dan Lobring replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
Dan Lobring posted an event
Career Athletes Chicago Networking Event @ Motel Bar at Motel Bar
November 19, 2009 from 6pm to 9pm
Career Athletes invites you to a networking event for all former collegiate and professional athletes on Thursday, November 19th from 6:00-9:00 PM CT at Motel Bar. Motel Bar is located at Chicago Ave. and Larabee in the 600 W. Chicago Ave. building. This is a tremendous opportunity to meet and network with other former athletes and alumni in the Chicago-land area sharing potential career and business opportunities, career development, mentoring, and connect with former teammates and alumni.•…See More
Dan Lobring posted an event
Men's Fitness Ultimate Athlete at North Ave. Beach
June 20, 2009 from 11am to 6pm
MEN’S FITNESS IS LOOKING FOR CHICAGO’S “ULTIMATE ATHLETE”2nd Annual Fitness Event Coming to North Ave. Beach Featuring a Special Appearance by WWE® Superstar CM PunkWHO:Men’s Fitness, the leading men’s lifestyle magazine, is bringing its “Ultimate Athlete” event to Chicago’s Lakefront on June 20, 2009.WHAT:The Men's Fitness "Ultimate Athlete" is a competitive athletic skills challenge. Participants will compete in a series of seven timed sporting competitions as they vie for their chance to be…See More
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Chicago Fire
- What is your job title?
- Sr. Director, Communications
- What is your job function?
- Marketing
Dan Lobring's Videos
Dan Lobring's Blog
Fantasy Football for a Good Cause + Ditka = Ditkasports.com
Everybody's got their favorite free fantasy football sites, ESPN, Yahoo!, etc. But what those sites don't have are great prizes. So the folks at http://www.Ditkasports.com have come up with a game that not only has a great prize, but also has a charitable tie-in.
Yes, the game will cost $10, but a portion of that fee goes to the Gridiron Greats. These guys do great things, but mainly provide financial assistance and coordination of social… Continue
Yes, the game will cost $10, but a portion of that fee goes to the Gridiron Greats. These guys do great things, but mainly provide financial assistance and coordination of social… Continue
Posted on August 29, 2008 at 12:06pm
Marketing a Masters Win - CNNMoney.com
Trevor Immelman got $1.35 million for his first Masters win, but new sponsors could mean a far bigger payday is coming. Video features commentary from sports marketing agencies Octagon and rEvolution.
http://money.cnn.com/video/#/video/news/2008/04/24/news.orefice.masters.cnnmoney
http://money.cnn.com/video/#/video/news/2008/04/24/news.orefice.masters.cnnmoney
Posted on April 24, 2008 at 1:00pm
Comment Wall (1 comment)
- At 9:44am on August 13, 2008,
Chris Becker said… - Dan,
I saw your skiing videos on the site. They got me really excited about life. I am a serious skier and I get psyched any time the sport gets exposure. Did you get to work on the Paul Mitchell tour? Do you get to work with skiing much? Curious to know more.
Groups
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Marketing & Sponsorship …
13 members
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The UK Sports Network
13 members
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Search and Social Market…
44 members
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Tennis Open
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Minor League Baseball
15 members
Forum
How do you market social media properties online for FREE?
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Welcome To My Fine Art!
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
Advice for a new Sports & Entertainment Marketing company
Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.
The Ultimate Sports Social Media Job - Persons Interested?
Started by Brian Gainor in Job Openings Jan 19, 2012.
What are the best sporting team brand story videos you have seen?
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
