Re-thinking sports marketing now that fans are in charge
-
David Fuller
- Male
- London
- United Kingdom
- Share
- Share on Twitter
- Share on Facebook
- Blog Posts (3)
- Discussions (1)
- Events
- Groups
- Photos
- Photo Albums
- Videos
David Fuller's Discussions
Linking Motorsport sponsorship to a charity
Replied Jul. 30, 2008
David Fuller - Pilote Sport
Latest Activity
Pilote Sport - Sponsorship Redux
My current sport of choice is yacht racing. I am looking to see how best practise in other sports can be applied to sailing, which is a relatively immature sports industry.
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- Pilote Sport
- What is your job title?
- CEO
- What is your job function?
- Marketing
- Company Website
- http://www.pilotemedia.com
- Personal Website
- http://www.dmfreedom.com
David Fuller's Blog
Who's Who of Yacht Racing 2009 Announced
Pilote Media, publishers of yacht racing business website yachtsponsorship.com, have announced a new directory of professional sailing. The Dark Blue Book - the who’s who of yacht racing will be published in early 2009, containing information about key people and organisations from around the world.
“Although competitive sailing has been around for a long time, yacht racing as a pro… Continue
Posted on November 5, 2008 at 4:07am —
Fans in Control of OpenSports.com
Mike Levy, founder of CBS SportsLine.com, announced today the launch of OPENSports.com, a next-generation sports site that will re-define the sports fan's entertainment experience. OPENSports.com launched in BETA with the first set of tools and content for the 2008 NFL season.
Billed as the "ultimate community-oriented destination", the site is a comprehensive platform of products and services that brings togeth… Continue
Posted on August 6, 2008 at 5:00am —
"It's all about Activation"
Don't take it from me. Read The Economist's Special Report and hear it from the Chief Marketing Officer of Coca-Cola, Joe Tripodi...
These days it might cost €150m to sponsor the UEFA Champions League, the club championship of European football, for three years, or as much as $70m… Continue
Posted on August 1, 2008 at 6:42am — 1 Comment
Comment Wall
- No comments yet!
Groups
-
Sports Web/Multimedia Pr…
40 members
-
Sports Reporters
24 members
-
Sport Driven
15 members
-
Sport Managment Educators
5 members
-
Pro Athletes
32 members
Discussion Forum
Return on Investment 4 Replies
Although sports organisations are readily now developing to meet the needs of the consumer with regards to Web 2.0 capabilities, what are the returns on investment that can be shown to prove implemen…
Started by Andrew McConachie. Last reply by Andrew McConachie Feb 1.
Best sports 2.0 case in Europe 3 Replies
In Europe ESA hold awards for the best sponsors of the year (Wrigley wins). And then there is the best sports website of the year (Chelsea wins). But what is the best sports 2.0 case of the year? W…
Tagged: mobile, web, social media, Sports2.0, sports
Started by Gijsbregt Brouwer. Last reply by Kris Gotsch Jan 3.
Hockey – Players, Parents & Coaches
C.H.A.M.P.S. Welcomes Hockey To Our Sports Family - We are looking to network and partner with individuals and organizations to incorporate Hockey into our operations. If you are a Hockey Player or p…
Tagged: school, Athlete, High, Sports, hockey
Started by Mark Gleason Oct. 1, 2009.
Naming rights flying in from US - ready for another bubble? 2 Replies
In Europe (where the UK are leading the way), we see increasingly more new stadiums. According to the US model, part of the investment comes from stadium naming sponsors (so called naming rights). Se…
Tagged: credit, investment, real estate, sponsoring, naming rights
Started by Gijsbregt Brouwer. Last reply by Henk-Frits Verkerk Nov. 5, 2008.
Are sports truly global? 10 Replies
Hi, I'm a Spaniard living in the USA, and have started my own sports marketing company focusing on reaching out to fans of different background, culture or geography. After Beckham's announced retur…
Started by Kiko Suarez. Last reply by Christophe Rethore Sep. 14, 2009.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
