Re-thinking sports marketing now that fans are in charge
- Blog Posts (3)
- Discussions (1)
- Events
- Groups
- Photos
- Photo Albums
- Videos
David Fuller's Discussions
Linking Motorsport sponsorship to a charity
Replied Jul. 30, 2008
David Fuller - Pilote Sport
Latest Activity
Pilote Sport - Sponsorship Redux
My current sport of choice is yacht racing. I am looking to see how best practise in other sports can be applied to sailing, which is a relatively immature sports industry.
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- Pilote Sport
- What is your job title?
- CEO
- What is your job function?
- Marketing
- Company Website
- http://www.pilotemedia.com
- Personal Website
- http://www.dmfreedom.com
David Fuller's Blog
Who's Who of Yacht Racing 2009 Announced
Pilote Media, publishers of yacht racing business website yachtsponsorship.com, have announced a new directory of professional sailing. The Dark Blue Book - the who’s who of yacht racing will be published in early 2009, containing information about key people and organisations from around the world.
“Although competitive sailing has been around for a long time, yacht racing as a pro… Continue
Posted on November 5, 2008 at 4:07am —
Fans in Control of OpenSports.com
Mike Levy, founder of CBS SportsLine.com, announced today the launch of OPENSports.com, a next-generation sports site that will re-define the sports fan's entertainment experience. OPENSports.com launched in BETA with the first set of tools and content for the 2008 NFL season.
Billed as the "ultimate community-oriented destination", the site is a comprehensive platform of products and services that brings togeth… Continue
Posted on August 6, 2008 at 5:00am —
"It's all about Activation"
Don't take it from me. Read The Economist's Special Report and hear it from the Chief Marketing Officer of Coca-Cola, Joe Tripodi...
These days it might cost €150m to sponsor the UEFA Champions League, the club championship of European football, for three years, or as much as $70m… Continue
Posted on August 1, 2008 at 6:42am — 1 Comment
Comment Wall
- No comments yet!
Groups
-
Sport Managment Educators
3 members
-
Search and Social Market…
23 members
-
Marketing Software for S…
27 members
-
The European perspective
56 members
-
Sports Reporters
21 members
Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
