Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Deanna
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  • Michigan
  • United States
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  • Larry M. Klukaszewski
  • Kevin Seamans

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Deanna posted a blog post

Wanted/Needed...Social Media Sideline Reporter @PhoenixSuns

As sports teams/organizations get more social smart and social savvy, you will see more of these calls for help. Sports teams are looking for ways to keep their fan bases alive with anticipation...and fans want to be involved.…See More
Oct 5, 2011
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Deanna posted a blog post

Everything IS Different!

Article first published as Everything IS Different on Technorati.We have just…See More
Aug 19, 2011
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Deanna posted a blog post

Everything IS Mobile...Convergence

I have pondered the idea of mobile convergence for many years. This image is actually the back of one of our kitchen cabinets. Trying to conceive of what was to come, I created a montage of images and notes. It became very clear, that soon "everything would be mobile" and I now have a bit of redemption, at least in my kitchen. (J-told you…See More
Aug 11, 2011
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Deanna commented on Tim McGarry's blog post Cleveland Indians Case Study: Size of Social Media Following Doesn’t Matter
" Indians Social Suite is great example of what to do right! It also suggests that simply acknowledging the efforts of social fans creates lasting connections. By far, more powerful than any type of monetary acknowledgment. It is also important…"
Apr 5, 2011
Deanna is now friends with Kevin Seamans and Larry M. Klukaszewski
Jun 10, 2010
Deanna posted a blog post

Ideas for connecting

Do you moderate social dialogues to death?It is important not-to-disrupt the naturalprocess of communication or links/connections to like-minded individuals. In Connecting, we share ideas of how this enables a natural process of influence, offering a splendid learning opportunity and brings key variables of influence into view. See More
Jun 1, 2010
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Deanna posted a blog post

Nike Write The Future – We “ARE” all connected

With only a few days to go, heartbeats around the world are already accelerating as South Africa prepares to host The FIFA World Cup.Nike needed a perfect opportunity to strengthen the swoosh as a global force in Football and their “Write The Future” message is a brilliant attempt. Nike acknowledges the significance of individual moments, how they really do stimulate global…See More
May 21, 2010
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Profile Information

What kind of company do you work for?
other
What is the name of your company?
Pallino1021
What is your job title?
Strategist – Global digital media and emerging fan/consumer trends
What is your job function?
other

Deanna's Blog

Wanted/Needed...Social Media Sideline Reporter @PhoenixSuns

As sports teams/organizations get more social smart and social savvy, you will see more of these calls for help. Sports teams are looking for ways to keep their fan bases alive with anticipation...and fans want to be involved.…



Continue

Posted on October 5, 2011 at 2:00pm

Everything IS Different!

Article first published as Everything IS Different on Technorati.…



Continue

Posted on August 19, 2011 at 8:30am

Everything IS Mobile...Convergence

I have pondered the idea of mobile convergence for many years. This image is actually the back of one of our kitchen cabinets. Trying to conceive of what was to come, I created a montage of images and notes. It became very clear, that soon "everything would be mobile" and I now have a bit of redemption, at least in my…

Continue

Posted on August 11, 2011 at 1:00pm

Full access: Mid-Year Trends Report

2010 Mid Year Trend Report Pallino1021 - Exec Summary.pptx



Inside: A look at Mobile, Social and Video trends along with new measurement tools and business trends to offer a holistic view of how people are adopting and using technology.

This report helps you to visualize the advantages of a…

Continue

Posted on July 19, 2010 at 5:00pm

Ideas for connecting

Do you moderate social dialogues to death?

It is important not-to-disrupt the natural process of communication or links/connections to like-minded individuals. In Connecting, we share ideas of how this enables a natural process of influence, offering a splendid learning opportunity and brings key variables of influence into view.


Posted on June 1, 2010 at 4:30pm

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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