Re-thinking sports marketing now that fans are in charge
-
Geoffrey Gold
- Male
- India
- Share
- Share on Twitter
- Share on Facebook
- Blog Posts
- Discussions
- Events
- Groups (1)
- Photos
- Photo Albums
- Videos
Geoffrey Gold's Page
Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- South Continent
- What is your job title?
- Advisor
- What is your job function?
- Marketing
Groups
-
Sports Web/Multimedia Pr…
40 members
-
Sports Reporters
24 members
-
Sport Driven
15 members
-
Sport Managment Educators
5 members
-
Pro Athletes
32 members
Forum
Operations Internships Available
The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…
Started by Mike Lieberman in Job Openings Mar 10.
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 2 Replies
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Started by Matt Hansen in Sponsorship Strategy. Last reply by Dion "Flea" Lee Feb 25.
Re: C.H.A.M.P.S "we are on the move..........
RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…
Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.
sport marketing in ukraine
is completely absent.any ideas how to sell sporsorship packages (a league and a club)?
Tagged: ukraine
Started by Alexii Zhukovin in Sponsorship Strategy Feb 10.
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
Comment Wall (1 comment)
You need to be a member of Sports Marketing 2.0 to add comments!
Join Sports Marketing 2.0
welcome to the community. My name is Tim Horton and I am CEO of Sport Training Interactive and we offer on online educational website for soccer coaches, parent and players at www.soccerinteractive.com and community site. We hope to target the Asian market for online coach, parent and player education sometime in 2009/10 and I would be interested on your thoughts on the demand and need for web based soccer education. The obvious step is to target the English speaking audience first but we hope to expand to other languages.
We are also working with the English FA to deliver the first online Coaching license to the Cayman Islands FA and if it is succesful, we think this could be an exciting opportunity to enhance coaching education to National Football Associations with limited resources.
I look forward hearing from you. I can be reached directly at timhorton@soccerinteractive.com
Cheers
Tim