Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Gijsbregt Brouwer
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Gijsbregt Brouwer's Discussions

Nike should create a Nikeplus app for the iPhone 3G
2 Replies

Started this discussion. Last reply by Gijsbregt Brouwer Aug 22, 2008.

My slideshows

Emba sportmarketing jaar 1 2013


The longest of my presentations so far, all my sheets are in there! Enjoy.

Knvb bestuurderscongres 2012: verbinden


My all new presentation (in Dutch) for the Dutch FA and many of the associated clubs in the Netherlands. Topic is how you should connect as the board of club with your members, focusing on social media and apps

Social Media Class for Venue Management


Held August 29th, 2012 in Hotel New York, Rotterdam for the European Academy of Venue Management

Crowd sponsoring sportnext event


My first full presentation on crowd sponsoring, still work in progress. http://gijsbregt.tumblr.com/post/15823796815/5-trends-in-sports-for-2012 Held at the first #sportnext event on February 13th 2012

Start to Run - engaging the runner


Presentation given on February 10th, 2012 for the Royal Dutch Track & field Union (atletiekunie) on social media and running/training for runners
 

Gijsbregt: the Sports 2.0 Man!

Latest Activity

Alex Lamont joined Gijsbregt Brouwer's group
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The European perspective

Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0See More
Jul 30, 2012
Saul Levine joined Gijsbregt Brouwer's group
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The European perspective

Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0See More
Sep 19, 2011
Joop Koppen joined Gijsbregt Brouwer's group
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The European perspective

Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0See More
Aug 5, 2011
Curtis Bole left a comment for Gijsbregt Brouwer
"We are looking for a limited number of knowledgeable, high use fantasy players to beta test a new fantasy tool. It is a site, tool and app to organize your teams and have one portal to view all live scoring pages. There will be 2 additional gaming…"
Jun 3, 2011
David Lowe joined Gijsbregt Brouwer's group
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The European perspective

Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0See More
Feb 19, 2011
Daniele Galiffa and Gijsbregt Brouwer are now friends
Feb 17, 2011
Dr Jim Hamill joined Gijsbregt Brouwer's group
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The European perspective

Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0See More
Feb 11, 2011
Ryoya Kato joined Gijsbregt Brouwer's group
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The European perspective

Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0See More
Feb 7, 2011

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Brightguys
What is your job title?
Consultant Project Manager Owner
What is your job function?
Marketing
Company Website
http://www.brightguys.nl
Personal Website
http://www.marketingfacts.nl/rubrieken/Sport_en_sponsoring/

Preview of open mic speech @ the NYC Summit October 16th

Sports2.0 US vs EU 2008
View SlideShare presentation or Upload your own. (tags: sports website)

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Gijsbregt Brouwer's Blog

Cool conference in Barcelona

Next week (September 30 and October 1) there will be a cool conference on Sportsmarketing and New Media --> http://bit.ly/rvgKu

It's the first of its kind in Europe and interesting for all (new) sportsmarketers.



I will be the chair for those two days and there is a great lineup with speakers from FC Barcelona, Liverpool/Manchester United, NFL, IMG, Sportfive, FEI & FIM (international sport associations) and some cool… Continue

Posted on September 24, 2009 at 2:52am

Running 2.0: a Dutch Experiment

Not one week after Nike showed the world that sports 2.0 is a mass product (Nike Human Race with 500.000 contestants), five sports 2.0 enthusiasts in the Netherlands clearly raised the sports 2.0 bar. They participated in a 10K run whilst live broadcasting their whereabouts and live video streaming. All this with only a modern GPS & video enabled mobile handset and a very nice mash up site with videogadgets and google maps.

Mashup… Continue

Posted on September 8, 2008 at 4:00am

Comment Wall (9 comments)

At 6:07pm on December 30, 2007, Gijsbregt Brouwer said…
My Sport 2.0 Facebookgroup:
http://www.facebook.com/group.php?gid=6780627723

Join if you like!
At 12:32pm on January 18, 2008, Vincent Scheffer said…
ja is prima! Heb je al ff contact gehad met Krijn?

grtz en tot zondagavond bels!
At 5:36pm on March 9, 2008, Stewart Whicker said…
Hi Gijsbregt, Many thanks for joing the group Sports Social Networks. I look forward to your ideas and concerns.
Stewart
At 10:42am on May 22, 2008, Gijsbregt Brouwer said…
At 10:44am on May 22, 2008, Gijsbregt Brouwer said…
In Europe all sports fanatics are gearing up for Euro2008. Source publishing is taking over here as well. An example is a website of the Dutch Soccer Association fully focused on the Dutch Soccer Team (called "Orange"). Brightguys is doing the online marketing and had the gadget below built.
At 10:57pm on August 21, 2008, Tim Horton said…
Hi Gijsbregt,
I liked your Sport and Internet slide presentation. My belief is that you can have a succesful niche sports social network as long as you can provide some value to the member. There are many fan based sites that compete with each other and few have any real differentiator from the other. At my company, we have developed a beta website, Soccerinteractive.com that is focused on coach and parent education via the web. Now we will begin to use the power of the community to enhance the learning experience. While members can share ideas and ask questions on coaching they can also share their passion for the "Beautiful game". However most sports communities are just that, communities but we try to add value because we can help you to become a better coach or soccer parent.

Once we have built up the community of influencers (coaches and parents), we will then be ready to go after the largest group of soccer participants, the players. Again offering the opportunity to share in your passion but offering tools to also make you a better soccer player. This process only works though if you have focused on providing the educational tools that really can help to educate and empower both the grass roots coach and the experienced "professional" youth and college coach. We have developed tools such as our Exercise Planner and Interactive Chalkboard that empower a coach and provide a real time interactive capability into the learning process. Once we add our library tool, the coach will truely be empowered to search and create their own custom practices sessions all from within the library.

If done correctly, the community will enhance the learning process and the educational content will enhance the community.

I would be interested in your thoughts on this.
Cheers
Tim
At 9:44am on August 22, 2008, Tim Horton said…
Thank you for your good feedback and further validation that our strategy and improvements underway are spot on. We already working on a redesign to improve the useability so we are definitely aware of that. We are also working to align ourselves with some institutions and have had positive discussions with US Soccer, MLS and CONCACAF already. Currently we are working on a joint program with the English FA regarding a Distance learning Coaching C license for the Cayman Islands. If this works well then CONCACAF has interest expanding it. I like the Sport 3D concept. Do you know anyone there, I would be curious what the cost is to license it for my website but that might not fit their business model.

I hope to continue the discussion about Sport 2.0.
Cheers
Tim
At 10:32am on October 23, 2008, Tim Horton said…
Good to meet you last week. I will join up to Twitter soon and let you know when I do. Let's continue the discussion and sharing of ideas.

Cheers
Tim
At 4:46pm on June 3, 2011, Curtis Bole said…

We are looking for a limited number of knowledgeable, high use fantasy players to beta test a new fantasy tool.

It is a site, tool and app to organize your teams and have one portal to view all live scoring pages. There will be 2 additional gaming elements to follow during the coming months.  It will cover the four major sports in addition to nascar and golf.  The soft launch for the site is August and the app will be available in September.

It might take an hour of your time to grasp the functionality and any feedback would be appreciated.  You will also receive an entry into our inaugural $50,000 suicide pool.

Regards,

Curtis
cbole32@aol.com

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