Re-thinking sports marketing now that fans are in charge
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Hannah Herbig
- Female
- West Point, NY
- United States
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Hannah Herbig's Page
Profile Information
- What kind of company do you work for?
- college sports team
- What is the name of your company?
- Army Black Knights
- What is your job title?
- Ticket Seller
- What is your job function?
- sales
- Company Website
- http://www.goarmysports.com
Groups
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Sports Web/Multimedia Pr…
40 members
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Sports Reporters
24 members
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Sport Driven
15 members
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Sport Managment Educators
5 members
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Pro Athletes
32 members
Forum
Operations Internships Available
The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…
Started by Mike Lieberman in Job Openings Mar 10.
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 2 Replies
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Started by Matt Hansen in Sponsorship Strategy. Last reply by Dion "Flea" Lee Feb 25.
Re: C.H.A.M.P.S "we are on the move..........
RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…
Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.
sport marketing in ukraine
is completely absent.any ideas how to sell sporsorship packages (a league and a club)?
Tagged: ukraine
Started by Alexii Zhukovin in Sponsorship Strategy Feb 10.
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
Comment Wall (7 comments)
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Join Sports Marketing 2.0
eVideo campaigns are becoming a popular way for teams to help Sell Tickets & connect with fans.
Please check out our site: www.flimp.net
Thanks,
Terry
The Boston Bruins are considering our platform, as well as other hockey teams and leagues.
Our software platform allows people to send video content "outbound" to help sell tickets, sell merchandise, player profiles, game recaps, etc.
See examples on www.flimp.net
Thanks,
Terry
On each game day, I'm responsible for setting up the press box and media lounge, getting updated stats to our management and the visiting team's management throughout the game, transcribing intermission interviews for reporters, and handling any tasks that come up. During the playoffs, I had to pass along the microphone to reporters at every press conference. Some game days, we'll do a puck draw or silent auction to raise money for the Detroit Red Wings Foundation and I'll have to man the table(s) before and even during the game in the concourse.
On non-game days, I'm responsible for sending out autographed items to various charities and NPOs who request a donation for their upcoming fundraiser. To go along with that, I update the donation log as we send out items. We send out 150-300 items a month so it keeps me busy! In addition, I have to answer fan mail that is addressed to the team (and not a specific player) and address other media/fan inquiries.
The 2008-2009 season will be my second one with the team and I'm hoping to get more responsibility this year such as having a larger role in the planning of a CR event and added media responsibility, but we'll see!
What are you doing as a CR manager with Tri-City Americans Hockey?