Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Bonjour friend!

Latest Activity

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
San Diego Chargers
What is your job title?
Manager, Internet Services
What is your job function?
management
Company Website
http://www.chargers.com
Personal Website
http://www.joelprice.com/blog
Who referred you to SM 2.0? (Or how did you find it)?
Pat

Joel Price's Blog

Joel Price

Sites nominated for Sports Biz online award

ESPN Digital Media, NASCAR.COM, MLB Advance Media, Sports Illustrated Digital and Yahoo! Sports finalists have been nominated for the SportsBusiness Journal best Sports Online site award. Who should win and who was snubbed?

Posted on March 28, 2008 at 6:02pm — 2 Comments

Joel Price

Twitter in sports marketing?

Twitter can be overwhelming, especially when you have a lot of contacts and too many people talking about what they ate for breakfast. Personally I only dabble with Twitter, I find it a bit overwhelming. We're testing it out with the Chargers. This year during training camp we will attempt to use it as a communication tool and see if fans attending practices find it useful. For example we can tweet "North field, seven-on-seven drills starting." Theoretically, fans on the South field will get a m… Continue

Posted on March 19, 2008 at 7:00pm — 5 Comments

Comment Wall (8 comments)

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At 7:45pm on June 19, 2008, Joel Price said…
I'll check it out. Thanks Ed.
At 4:37pm on June 19, 2008, Ed Trost said…
Hi Joel-

Been reading with great interest some of your blog postings as I'm educating myself on this space.

I'm working right now with Real Time Matrix that has some very cool widget-like technology that Major League Soccer and its teams are using with great success. I've also gotten great feedback form a number of other sports entities.

Would love to pick your brain and see if there is an opportunity either with the Chargers or the NFL. In a previous life have worked with some present NFL coaches, like Rod Marinelli, but this is a VERY different space, to say the least.

Anyway, you can check me out at:

http://www.wolfmotivation.com/bios/meet_e_trost.htm or

check out RTM at:

www.realtimematrix.com.

Feel free to give me shout at 760-325-7693. I'm located in Palm Springs.

Cheers.

Ed
At 12:36am on April 6, 2008, Dawn Smith said…
Thanks Joel. I look forward to it! Hope to see you in SF next week. :)
At 3:03pm on April 4, 2008, Eric O'Brien said…
Sounds good - I have RSVP'ed. Looking forward to meeting you.
At 9:03am on March 26, 2008, Stewart Whicker said…
Hi Joel, thanks for joining the group Sports Social Networks. The group is getting bigger which is great but more thoughts posted would be even better. Stewart
At 10:19am on March 21, 2008, balex said…
SXSW is a great excuse to get to Austin and meet people and learn a few things. But if it takes Lance opening a bike shop to get here... well then so be it. Head on down. The weather is always nice and the food aint have bad.
At 10:33pm on March 19, 2008, Blair Otto said…
Hey! I remember you Joel! Tell AG what's up for me! I have actually since left the Giants...I am in Business School at Duke now.
At 11:53am on March 14, 2008, Kristin Hace said…
Looove the pic~
 
 

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jim Orenberg

2D Codes

Has anyone tried a 2D code promotion to promote their brand on mobile?

Started by jim Orenberg in Big Media Digital Strategy 1 day ago.

Jeremy Beynon

Sponsorship Sales role

Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...

Started by Jeremy Beynon in Sponsorship Strategy Jun 29.

Stanescu Simona

F1 scandal 2 Replies

What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?

Tagged: F1

Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.

Stanescu Simona

What are the main problems in sports marketing in your area? 3 Replies

In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...

Tagged: problems, sports

Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.

Simon

Agencies 1 Reply

Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon

Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports fans like to play games with eachother, online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]

NFL.com grows 153% during DRAFT

Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]

How sports teams make money online

I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]

ESPN Launches “Blog Buzz”

ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]
 

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