Re-thinking sports marketing now that fans are in charge
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Joel Price's Groups
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Sports Social Networks
179 members
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San Francisco - AT&T Park
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Joel Price's Discussions
Webinar followup - post comments / questions
Replied Mar. 21, 2008
Webinar followup - post comments / questions
Replied Mar. 21, 2008
My Blog
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Bonjour friend!
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- San Diego Chargers
- What is your job title?
- Manager, Internet Services
- What is your job function?
- management
- Company Website
- http://www.chargers.com
- Personal Website
- http://www.joelprice.com/blog
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat
Joel Price's Blog
Sites nominated for Sports Biz online award
Posted on March 28, 2008 at 6:02pm — 2 Comments
Twitter in sports marketing?
Posted on March 19, 2008 at 7:00pm — 5 Comments
Groups
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Sport Managment Educators
3 members
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Search and Social Market…
23 members
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Marketing Software for S…
27 members
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The European perspective
56 members
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Sports Reporters
21 members
Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
Comment Wall (8 comments)
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Been reading with great interest some of your blog postings as I'm educating myself on this space.
I'm working right now with Real Time Matrix that has some very cool widget-like technology that Major League Soccer and its teams are using with great success. I've also gotten great feedback form a number of other sports entities.
Would love to pick your brain and see if there is an opportunity either with the Chargers or the NFL. In a previous life have worked with some present NFL coaches, like Rod Marinelli, but this is a VERY different space, to say the least.
Anyway, you can check me out at:
http://www.wolfmotivation.com/bios/meet_e_trost.htm or
check out RTM at:
www.realtimematrix.com.
Feel free to give me shout at 760-325-7693. I'm located in Palm Springs.
Cheers.
Ed