Re-thinking sports marketing now that fans are in charge
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Kris Gotsch
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Kris Gotsch's Discussions
Sales v Marketing
Replied Aug. 26, 2008
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- What kind of company do you work for?
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- Eredivisie CV - Dutch Premier League
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- Database Marketing Manager
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- Marketing
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- http://www.eredivisie.nl
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- http://www.loyalsticity.com
Kris Gotsch's Blog
11 reasons why sports clubs should take the lead in Social CRM
Got around to post an article on customerthink.com about sports, social media and social CRM.
Have a look and let me know your views.
11 reasons why sports clubs should take the lead in Social CRM
Posted on February 10, 2010 at 2:00am —
Eredivisie Live Magazine - league wide digital magazine
Posted on August 2, 2009 at 3:00pm —
Could the Sports Industry lead in the CRM 2.0 world?
Posted on August 26, 2008 at 11:06am — 1 Comment
Comment Wall (6 comments)
- At 2:27pm on February 11, 2010,
Jason Peck said…
- Thanks for the friend request. I definitely enjoyed your article on sports/crm
- At 11:51pm on November 27, 2009,
Marcus said…
- Hey Kris, glad to make your acquaintance. It's funny, but I actually have a little connection to the Eredivisie. I'm a Liverpool fan when it comes to soccer, but at the Miami HEAT, we actually had an intern from Holland who also did some work during his school years for Heerenveen. His name is Ralf Dekker and we stay in touch about soccer all the time. Anyhow, hope things are well with you in Holland.
- At 12:26pm on October 3, 2008,
Robert K Sebbale said… - Dear Kris,
Thanks a great deal for your message. I have been to loyalsticity before I came here. Football fan growth is my passion. It is more of a passion than a businesss, though ofcourse I am working towards turning it into a business. South Africa clearly has a market in this area. It is an un tapped area, but one needs a lot of credibility to get through the walls. That is what I am working on. If everything falls into place I believe I will need your CRM software skills. I have a lot of knowledge of CRM as a business model but not the software vector.
Cheers.
Robert
- At 5:21am on September 7, 2008,
Jens Friedlmeier said… - Hi Kris,
Sorry for the late reply. My thesis focused on non-mainstream sports and their opportunities to bring their video content online. Because it is unlikely that they would be able to operate a successful paid subscription-model, the engagement of advertisers and sponsors plays an important role. Basically, for the content owners – increase awareness and “new” media coverage of their sport and for advertisers and sponsors – increase brand-awareness and image-building.
Hope that answered the question.
Jens
- At 11:00am on September 2, 2008,
Brian Cawley said… - Hi Chris,
I appreciate your interest. My website is the franchise business I successfully operate; Robek's.
The Cawley Model is a private practice that I run for select clients that fit my criteria. It is on purpose that I do not have a website yet. My website will launch in unison with my book in March 2009.
Best Regards,
Brian
- At 10:32am on August 26, 2008,
Kris Gotsch said…
- Hallo everyone, looking forward to engage with you on matters related to CRM within the world of sports. In the past the world of CRM was "lead" by airlines, banks, telcos, supermarkets, but with CRM 2.0 or whatever term is being used for "collaboration" the sports industry is not only re-shaping marketing within sports but will take a lead in the world of CRM.
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Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up
The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…
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Marketers make most of social media for NCAA promotions
Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…
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Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 3 Replies
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Started by Matt Hansen in Sponsorship Strategy. Last reply by Chris Kawasaki Mar 16.
Re: C.H.A.M.P.S "we are on the move..........
RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…
Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
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