Re-thinking sports marketing now that fans are in charge
Loading feed
Lauren's Spot
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- PGA TOUR
- What is your job title?
- Social Media & Fan Outreach Coordinator
- What is your job function?
- Marketing
- Company Website
- http://www.pgatour.com
- Personal Website
- http://ltbeyer.wordpress.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle's 2.0 Blog
Lauren Beyer's Photos
Groups
-
Sport Managment Educators
3 members
-
Search and Social Market…
23 members
-
Marketing Software for S…
27 members
-
The European perspective
56 members
-
Sports Reporters
21 members
Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
Comment Wall (8 comments)
You need to be a member of Sports Marketing 2.0 to add comments!
Join this Ning Network
www.artbyarlene.com
arlene@ptd.net
We're currently doing business with the PGA experience, and the TPC courses.
Flimp Sports will also be working with the new tennis tournament coming to your area next spring!
If you get a moment, check out the examples on our website: www.flimp.net
With a flimp account, it's easy to Create; Send; and Track your own video emails.
Great for selling tickets, schedule awareness, highlight recaps, selling merchandise, etc.
We've done work for the Tavistock Cup as well.
Let me know what you think?
Thanks,
Terry
- Chris
Keep me updated on what you guys are doing at the PGA, it may have a lot in common with what we are trying to do here at the Colts.
Great tournament this past weekend eh!? How's the golf business treating you?
Mitch
Good to meet you in Chicago. If you want a free account at RotoWire.com to check out our golf coverage ... let me know and I'll hook you up.
My name is Mark Heller and I came across your profile and I thought it would make sense for us to connect. I am starting a new website called Diehard101.com it is a new social network for diehard sports fans and we are going to be looking for a beatwriter or content provider for golf. It is a mix of myspace and espn so we will have both UGC and our own exclusive content.
I would like to see if you folks might be interested in doing some sponsorship when the site kicks off. At the very least I would like to make you aware of the site so when it does launch it can be a resource for you for distribution.
Mark
mark@diehard101.com