"It really depends on who your client is going after. What's the demographic and who are they trying to reach? What are their marketing goals? Your client shouldn't just spend money because they have it. That has happened way too much and…"
Re-thinking sports marketing now that fans are in charge
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Matt Hansen
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Matt Hansen's Discussions
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey
3 Replies
Started this discussion. Last reply by Chris Kawasaki Mar 16, 2010.
Know of any good sports marketing associations,memberships, conferences?
2 Replies
Started this discussion. Last reply by Jason Peck Nov 7, 2008.
Matt Hansen's Page
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Chris Kawasaki replied to Matt Hansen's discussion Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey
Dion "Flea" Lee replied to Matt Hansen's discussion Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey"Women's Football is in need of a great sponsor. We are host the National Championship game in Vegas on July 31st. We are looking at airing this game on ESPN Network and looking for marketing partners to do this. Visit our league website at…"
Rusty Speidel replied to Matt Hansen's discussion Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey"Maybe we can help. Rowdy.com is a social network focused on NASCAR that is part of the Sporting News family. We can put together a very nice sponsorship package for 2010 if you're interested.
rusty@rowdy.com"
Matt Hansen posted a discussionYour client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Matt Hansen replied to Pat Coyle's discussion What's the best way for NFL to handle Twitter?"As I blogged about yesterday http://is.gd/251gJ , I believe the teams should decide on their own policies, but we know the NFL will eventually step in and try to control the flow of information from it's players. The NFL will make it out to be…"
Profile Information
- What kind of company do you work for?
- agency
- What is the name of your company?
- Beehive PR
- What is your job title?
- Account Director
- What is your job function?
- Marketing
- Company Website
- http://www.beehivepr.biz
- Who referred you to SM 2.0? (Or how did you find it)?
- Web search
Matt Hansen's Blog
Super Sunday More Than Superficial
http://www.beehivepr.biz/thebuzz/
While it’s true the economy continues to plummet and corporations are cutting back on their entertainment and hospitality budgets (don’t worry, the Maxim party is still going to happen for those of you lucky enough to be invited), sponsorships and community programs surrounding the Super Bowl continue to thrive. It’s not just the million dollar commercials ($3 million for a 30-second spot during this year’s Super Bowl on NBC) where products and… Continue
While it’s true the economy continues to plummet and corporations are cutting back on their entertainment and hospitality budgets (don’t worry, the Maxim party is still going to happen for those of you lucky enough to be invited), sponsorships and community programs surrounding the Super Bowl continue to thrive. It’s not just the million dollar commercials ($3 million for a 30-second spot during this year’s Super Bowl on NBC) where products and… Continue
Posted on February 12, 2009 at 11:02am
Yet Another Reason To Play In The Social Space? – Increased Access to Professional Athletes. Will it Be Embraced?
Remember the days when reporters would hang around with pro athletes, maybe even have dinner with them after the game? Me neither. Excluding NASCAR, access to professional athletes, especially the stars, continues to decrease on yearly basis.
Today’s salaries (ego), endorsements (ego), visibility and popularity (ego), free agency, etc. have all but put an end to a fan greeting their favorite player after the game, or the media being able to have an honest conversation with an elite… Continue
Today’s salaries (ego), endorsements (ego), visibility and popularity (ego), free agency, etc. have all but put an end to a fan greeting their favorite player after the game, or the media being able to have an honest conversation with an elite… Continue
Posted on December 12, 2008 at 1:03pm — 1 Comment
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
