Re-thinking sports marketing now that fans are in charge
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Mike Casella
Male
Phillipsburg, NJ
United States - Share
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- Blog Posts (2)
- Discussions (2)
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- Groups (3)
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Mike Casella's Groups
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Sports Reporters
18 members
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Fantasy Sports Business
27 members
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Sports Social Networks
143 members
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-We had to pay the State of NJ $15.00 to file a form indicating that my mother-in-law owed no estate tax. -Is the College World Series ever going to end? -Heard the story of a caddy who lived in a Banyan tree on the golf course where he worked. He’d put his garbage in a plastic bag [...]
Can You Feel It?
Listening to this reminds me of why he was the King. Very few could bust it out like M.J. “Can You Feel It,” by The Jacksons
No Pain in the Ask
This is how I became a caddy: “There’s someone down at the range you should meet,” said Keith. He was the head golf professional where I worked as the club’s “starter.” He told me that warming up was the caddy master at a cloistered old club here in New Jersey. So I made my way to the [...]
Mike Casella's Page
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- self and East Amwell Township School
- What is your job title?
- writer and teacher
- What is your job function?
- other
- Company Website
- http://www.eastamwell.org
- Personal Website
- http://rugator.wordpress.com/
- Who referred you to SM 2.0? (Or how did you find it)?
Mike Casella's Blog
It's All About Me
Posted on June 1, 2008 at 12:19pm —
Sideline Reporting
Posted on May 31, 2008 at 7:43pm —
Groups
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Ticket Sales
14 members
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Sport Driven
1 member
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Twitter Sports Connect
4 members
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Search and Social Mark...
13 members
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Sports Social Networks
143 members
Forum
Sponsorship Sales role
Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...
Started by Jeremy Beynon in Sponsorship Strategy Jun 29.
F1 scandal 2 Replies
What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?
Tagged: F1
Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.
What are the main problems in sports marketing in your area? 3 Replies
In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...
Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.
Agencies 1 Reply
Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon
Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.
Looking for Sports Marketing/Sponsorship Best Practices?
You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch new partners! http://is.gd/GJ49
Tagged: practices, sponsorship, best, business, marketing
Started by Brian Gainor in Sponsorship Strategy May 27.
Sports Marketing 2.0
Sports fans like to play games with eachother, online and off
When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]NFL.com grows 153% during DRAFT
Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]How sports teams make money online
I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]ESPN Launches “Blog Buzz”
ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]© 2009 Created by Pat Coyle
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