Re-thinking sports marketing now that fans are in charge
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Mojave Interactive commented on ArLena Richardson The ePublicist's group Twitter Sports Connect"You can follow Mojave at @thisisMojave for participation marketing and social media news and views."
Jonathan Hanusa commented on Mojave Interactive's blog post Social Media and the Tour de France"Interesting post, my company (www.aboutfacemedia.com) has just wrapped 15+ social media documentaries following Trek at the Tour de France. Take a look when you get a chance.
http://www.trekbikes.com/us/en/trek_life/video/
What are the other…"
Mojave Interactive joined Mark Sperling's group
Action Sports
Discussing the growth of action sports like snowboarding, skateboarding, surfing, motocross, bmx, and wakeboarding.
Mojave Interactive posted a blog postSocial Media and the Tour de France
Mojave took a look at some of the major bike brands of the Tour de France to see how they played out in Social Media. We audited the current Social Media presence of Trek, Cervelo, Specialized and Cannondale and then looked at how each where mentioned in relation to the Tour de France.…See More
ArLena Richardson The ePublicist left a comment for Mojave Interactive"
Greetings,
I came by to leave gratitude for joining Twitter Sports Connect.
Please return and leave your twiitter name, so that we can follow your tweets.
Welcome.
Ar Lena"
Mojave Interactive posted a blog postSocial Media ranks the NBA draft picks
We know Blake Griffin was chosen first in the NBA draft last week. But social media had another opinion on the matter. Mojave used social media analytics to see how people reacted to the top 5 NBA Draft picks; Blake Griffin, Hasheem Thabeet, James Harden, Ricky Rubio & Tyreke Evans. Click on any chart below to get a high-res version. #4 Ricky Rubio leads in most social media mentions,…See More
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Social Media and the Tour de France
Mojave took a look at some of the major bike brands of the Tour de France to see how they played out in Social Media. We audited the current Social Media presence of Trek, Cervelo, Specialized and Cannondale and then looked at how each where mentioned in relation to the Tour de France.…
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Posted on July 27, 2009 at 2:00pm — 1 Comment
Social Media ranks the NBA draft picks
We know Blake Griffin was chosen first in the NBA draft last week. But social media had another opinion on the matter. Mojave used social media analytics to see how people reacted to the top 5 NBA Draft picks; Blake Griffin, Hasheem Thabeet, James Harden, Ricky Rubio & Tyreke Evans. Click on any chart below to get a high-res version.…
Continue
Continue
Posted on July 24, 2009 at 5:20pm
Comment Wall (1 comment)
- At 7:05pm on July 24, 2009, ArLena Richardson The ePublicist said…
Greetings,
I came by to leave gratitude for joining Twitter Sports Connect.
Please return and leave your twiitter name, so that we can follow your tweets.
Welcome.
Ar Lena
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Sports Marketing 2.0
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One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
