Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Paul Nicholson
  • Male
  • Nashville, TN
  • United States
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Paul Nicholson's Friends

  • Rob Robinson
  • Dirk Hoag
  • Shannon paul
 

Paul Nicholson's Page

Latest Activity

Paul Nicholson replied to wxjunkie's discussion Twitter
"I think it has a great application. Twitter has two possible uses: microblogging (1-way communication) and accessible-anywhere 2-way communication (not exactly chat, but close to it). While i think twitter is best used as the first option, it…"
Feb 5, 2009
Shannon paul and Paul Nicholson are now friends
Feb 2, 2009
Paul Nicholson replied to wxjunkie's discussion Twitter
"Here's one way the teams could use Twitter - as a place for fans to interact. http://paulnich.blogspot.com/2008/12/retweetbot-instruction-manual-for-users.html We are still in a semi-closed beta (@reply to @pwnicholson if you want an account)…"
Feb 2, 2009
Paul Nicholson added the App Twitter Tracker
Feb 2, 2009
Paul Nicholson updated their profile photo
Feb 2, 2009

Profile Information

What kind of company do you work for?
other
What is the name of your company?
ReTweetBot
What is your job title?
Founder
What is your job function?
Marketing
Company Website
http://twitter.com/retweetbot
Personal Website
http://nicholsonrecords.com/paul
Who referred you to SM 2.0? (Or how did you find it)?
Shannon Paul

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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