Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Peter Schoenke
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Peter Schoenke posted an event

Fantasy Sports Trade Association 2012 Summer Business Conferenc at Marriott Hotel in San Francisco

June 11, 2012 to June 12, 2012
The FSTA welcomes you to join us in San Francisco for our 2012 Summer Business Conference. The conference will be held at the Marriott Hotel in Union Square on Monday and Tuesday, June 11-12. View the Conference Agenda to see why this is the premier networking event in the fantasy sports industry.See More
Mar 13, 2012
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Peter Schoenke posted an event
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FSTA Business & Technology Summit at San Francisco Marriott Union Square

June 13, 2011 at 6pm to June 14, 2011 at 5:30pm
The FSTA Business & Technology Summit will be held on June 13-14 in San Francisco. Get more info and register here. We're excited about the conference's proximity to Silicon Valley, so sign up today and don't miss out on the opportunity to hear from a great lineup of speakers that includes Mashery CEO Oren Michels, Floodlight Digital Managing Partner Derek Peachey, Gigya CEO Patrick Salyer and Jason Fulmines, Gannett Digital's Director of Mobile…See More
Jun 1, 2011
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Peter Schoenke is now friends with Michael A. Stein and Curtis Bole
Jun 1, 2011
Peter Schoenke posted an event

2010 Summer Fantasy Sports Trade Association Business Conference at Doubletree Hotel Chicago Magnificent Mile

June 9, 2010 to June 10, 2010
Meet all the key decision makers in the fantasy sports industry.Don't miss the FSTA Summer Conference on June 9-10 in Chicago!The 2010 Summer conference features:* A trip to the US Cellular Field FanDeck to see the White Sox - Tigers (included in your registration)* Great speakers from the sports and fantasy sports industry* The opportunity to pitch your idea or company to decision makers in our Elevator Pitch session* A chance to network with representatives from over 100 fantasy sports…See More
May 24, 2010
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Peter Schoenke and Zach McDonie are now friends
Oct 10, 2009
Peter Schoenke posted an event

Fantasy Sports Trade Association Business Conference & Research Symposium at Drake Hotel & Conference Center in Chicago, Illinois

June 18, 2009 at 7am to June 19, 2009 at 3pm
The Fantasy Sports Trade Association is pleased to announce our Summer Conference June 18-19, 2009 at the historic Drake Hotel in downtown Chicago, IL. Join us for two days of discussion of the biggest issues in the fantasy sports industry and beyond, plus network with your peers to take advantage of the fantastic opportunities presented in this economy
May 20, 2009
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Profile Information

What kind of company do you work for?
software service provider
What is the name of your company?
RotoWire.com
What is your job title?
President
What is your job function?
management
Company Website
http://www.rotowire.com
Personal Website
http://www.linkedin.com/pub/3/626/A89
Who referred you to SM 2.0? (Or how did you find it)?
Heard about it at Fantasy Sports Association meeting.

Peter Schoenke's Blog

RotoWire Facebook Apps

RotoWire has just launched what I think is the first fantasy news application directly built for Facebook.

We're calling it the "RotoWire Fantasy Advisor"



http://www.facebook.com/apps/application.php?id=20102621277



Here are some details:



http://www.rotowire.com/blogs/viewcomments.htm?id=1995



Sure, this is shameless self promotion, but I figured this community knows this stuff best and would love any feedback. We're diving in with both feet on… Continue

Posted on June 26, 2008 at 12:17pm

Comment Wall (2 comments)

At 7:50pm on June 25, 2008, Danielle MacLean said…
Hey Peter - see you in a few weeks!
At 5:17pm on January 5, 2009, Matt Forzley said…
Hey Peter,
Thanks for your comments. I'm certainly a fantasy player and religious user of your site. I count on int for the most up to date news, and you are the quickest one out there. Deep Alliance Marketing is a sports marketing agency located in Chicago. We are a smaller agency that handles a wide range of projects. We've done anything from sponsorship managment with the Bears, to event managment with D-Wade, to website and brand development. We pride ourselves on customizing our services to our clients needs.

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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