"
Greetings Rob,
I came by to welcome you to Twitter Sports Connect.
Leaving encouragement and peace,
Ar Lena
@theepulbicist"
Re-thinking sports marketing now that fans are in charge
-
Rob Lewis
- Male
- Harrow
- United Kingdom
- Blog Posts (1)
- Discussions (1)
- Events
- Groups (3)
- Photos
- Photo Albums
- Videos
Rob Lewis's Groups
-
Twitter Sports Connect
83 members
-
The European perspective
72 members
-
Sports Social Networks
200 members
Rob Lewis's Page
Latest Activity
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- London metropolitan University
- What is your job title?
- Consultant/Lecturer
- What is your job function?
- other
- Who referred you to SM 2.0? (Or how did you find it)?
Rob Lewis's Blog
Is there much behind the hype?
It was noticeable two years ago when i was researching the use of the web by professional rugby and cricket sides in the UK that they had hardly caught up with web 1.0 and were still seeing the web as an unproven means of communication. I would say that today the same people have embraced the potential of the web as a repository of information and a site for the fans to consume information about the club, but still resist the ideas of using technology to open up new means of communication. It… Continue
Posted on October 7, 2008 at 12:40pm — 6 Comments
Comment Wall (3 comments)
- At 5:53am on October 23, 2008,
Gijsbregt Brouwer said… - HEY Rob,
Welcome to my group on the European perspective on sports 2.0 & sportsmarketing 2.0.
Cheers, Gijsbregt
- At 7:44am on March 11, 2009,
Doorley said… - Hi Rob,
My name is Niall Doorley, I am the event Director for a Sports Marketing & New Media Congress taking place in Barcelona in June. I was wondering what is the best way to get information to you?
my email is : niall@iconeventsinternational.com
thanks
- At 2:09pm on August 17, 2009,
ArLena Richardson The ePublicist said… 
Greetings Rob,
I came by to welcome you to Twitter Sports Connect.
Leaving encouragement and peace,
Ar Lena
@theepulbicist
Groups
-
Marketing & Sponsorship …
13 members
-
The UK Sports Network
13 members
-
Search and Social Market…
44 members
-
Tennis Open
14 members
-
Minor League Baseball
15 members
Forum
How do you market social media properties online for FREE?
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Welcome To My Fine Art!
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
Advice for a new Sports & Entertainment Marketing company
Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.
The Ultimate Sports Social Media Job - Persons Interested?
Started by Brian Gainor in Job Openings Jan 19, 2012.
What are the best sporting team brand story videos you have seen?
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
