Re-thinking sports marketing now that fans are in charge
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Terry
- Male
- Boston, MA
- United States
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Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Flimp Media Inc.
- What is your job title?
- SVP
- What is your job function?
- Marketing
- Company Website
- http://www.flimp.net
- Personal Website
- http://blog.flimp.net
Groups
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Sports Web/Multimedia Pr…
40 members
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Sports Reporters
24 members
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Sport Driven
15 members
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Sport Managment Educators
5 members
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Pro Athletes
32 members
Forum
Operations Internships Available
The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…
Started by Mike Lieberman in Job Openings Mar 10.
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 2 Replies
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Started by Matt Hansen in Sponsorship Strategy. Last reply by Dion "Flea" Lee Feb 25.
Re: C.H.A.M.P.S "we are on the move..........
RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…
Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.
sport marketing in ukraine
is completely absent.any ideas how to sell sporsorship packages (a league and a club)?
Tagged: ukraine
Started by Alexii Zhukovin in Sponsorship Strategy Feb 10.
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
Comment Wall (32 comments)
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Thanks for the comment. I checked out your website- cool platform!
Good to talk to you last Friday. I ran out of gas while we were talking and my truck cranked back up enough to go about 50 feet to a gas station... dodged one there. LOL!!
But I wanted to tell you I am interested to research what you are doing further; I have not signed up for the demo yet.. but intend to.
I told you we had been getting a lot of rain... it's up over 20 inches in 7 days and there's major flooding in all parts of Metro Atlanta and beyond. We personally, have had some wash outs (erosion) but no flooding thank god.
Just wanted to touch base. talk soon.
Regards,
Mark Gleason Founder/CEO C.H.A.M.P.S.
www.champs2.com, twitter.com/GoCHAMPS
office 770-394-3324 cell 404-561-0803
Mark
I am also interested to hear about your college recruitng journey/experience with your kids. Actually, that's how I got started in my business; helping my kids get into college athletics. Also, I would love to break into LAX. I have already set up a category for it on my site and have begun to network with some LAX coaches.
Please try and call again when you get time. I am looking forward to it.
BTW, I got married in Mass. over 30 years ago... suburb of Boston called Sudbury. My father in law worked for DEC at the time, Maynard I think.
Regards,
Mark
Best regards,
Mark Gleason Founder/CEO C.H.A.M.P.S.
770-394-3324 cell 404-561-0803
www.champs2.com twitter.com/GoCHAMPS
Thanks for the comments. The focus of my blog will begin to shift from running social media to applying it to brand activation and sports marketing. Hence the lack of post this month.
I look forward to learning more and engaging with the community.
Dirk
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