"Agreed, Eric. If you want to influence opinion, leading the discussion rather than following it is a better way to go."
Re-thinking sports marketing now that fans are in charge
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Tim McGarry
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- United States
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Tim McGarry's Discussions
How should teams handle negative fan feedback in social media?
8 Replies
The sports 2.0 world is so exciting because the fans now have a prominent voice. As Lauren Pasquale (@pasquale1022) of the US Olympic…Continue
Tags: response, feedback, negative
Started this discussion. Last reply by Steve Harbula Jul 14, 2011.
Which social media 'category' will see the most growth within the sports industry?
I recently came across this infographic from FredCavazza.net, which maps the Social Media Landscape in…Continue
Started Jun 3, 2011
When it comes to social media, how should leagues monitor their athletes?
There has been a lot of talk recently about leagues regulating athletes’ use of social media. The UFC, for example, is…Continue
Started May 26, 2011
What are the most important features for a mobile app?
1 Reply
The Miami Heat recently signed a deal with XCO SportsLink to develop a mobile app for the 2011-2012 season (learn more…Continue
Started this discussion. Last reply by Jay Kemp May 12, 2011.
Tim McGarry's Page
My name is Tim McGarry and I'm a recent graduate of the University of Virginia. Next year I will be attending grad school at Georgetown University. I am looking to pursue a career in sports marketing, with a specific focus in digital marketing.
I joined Coyle Media in February 2011 as a way to prepare for a career in this field. I write blog posts for www.SportsMarketing20.com and also contribute to the Sports Marketing 2.0 LinkedIn page.
When not working with Coyle Media, I write a personal blog at www.SportsMarketingTracker.com. You can follow me on Twitter @SportsMktTrackr.
Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- Coyle Media, Inc.
- What is your job title?
- Intern
- What is your job function?
- Marketing
- Company Website
- http://www.sportsmarketing20.com/
- Personal Website
- http://www.tim-mcgarry.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Tim McGarry's Blog
How the NFL is Working to Increase League Popularity on Facebook
The NFL have long played second fiddle when it comes to US professional sports leagues on Facebook. The NBA, with more than 9.6 million followers, dwarfs the NFL's following of 3.4 million. Still, the NFL is finding creative ways to promote its…
ContinuePosted on June 15, 2011 at 2:00pm
How Teams Can Boost Ticket Sales Using Social Media
One of the many great talks from last week's Digital Fan Marketing Summit in NYC came from Nick Grudin, who works with Strategic Partner Development at Facebook. In a panel discussing 'Curating Community for Fun and Profit,' Nick highlighted…
ContinuePosted on June 14, 2011 at 4:51pm
Latest Activity
Steve Harbula replied to Tim McGarry's discussion How should teams handle negative fan feedback in social media?
Lindsey Townson Caballero replied to Tim McGarry's discussion How should teams handle negative fan feedback in social media?"waeghbifhbs Lindsey Townson ewgfewgew Lindsey Townson Caballero"
Tim McGarry posted a blog postSecond-Screen Experiences and the Future of Sports on TV
Image Source One of the more exciting emerging trends in the digital media space is the 'second-screen experience.' With the prevalence of laptops, tablets, and mobile phones, viewers are no longer confined to viewing one…See More
E.P. (Eric) Rhodes replied to Tim McGarry's discussion How should teams handle negative fan feedback in social media?"Hi Steve, these are great points you bring up. I agree that social media is a great place for correcting misinformation. But, do professional teams really attempt engage negative fan comments with the specific intention to change minds through…"
E.P. (Eric) Rhodes replied to Tim McGarry's discussion How should teams handle negative fan feedback in social media?"Thanks Tim. I agree that more teams will adopt this approach, but I don't think it's an approach that silences a fans comments in an way.
The fans voice plays an integral role in the social media landscape and with this approach the…"
Steve Harbula replied to Tim McGarry's discussion How should teams handle negative fan feedback in social media?"I've believed for a long time that the return on participating in discussions where you're trying to change opinions is minimal. Yes, it's valuable for a club to know if everyone hates the head coach or thinks the beer prices at…"
Tim McGarry replied to Tim McGarry's discussion How should teams handle negative fan feedback in social media?"Great find Eric.
It's inevitable that some fans will post negative comments. It simply comes with the territory. However, by "only engaging fans in the converstions that the NBA starts," these comments are…"
E.P. (Eric) Rhodes replied to Tim McGarry's discussion How should teams handle negative fan feedback in social media?"The NBA's social media war room model is one that all sports teams should use. I don’t think it can be said any better than this: Don't join the conversation. Create the conversation. Sports are about two things: cheering your…"
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
