Re-thinking sports marketing now that fans are in charge
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Pat Coyle
- Male
- Blog Posts (45)
- Discussions (48)
- Events
- Groups (7)
- Photos (459)
- Photo Albums (7)
- Videos (3)
Pat Coyle's Groups
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Ethnic/Multicultural Spo…
38 members
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The European perspective
72 members
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San Francisco - AT&T Park
41 members
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Chicago - …
26 members
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Sports Social Networks
200 members
Pat Coyle's Discussions
If you owned a sports team, how would you be using YouTube?
8 Replies
Started this discussion. Last reply by James Little Mar 30, 2011.
Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
17 Replies
Started this discussion. Last reply by Lindsey Townson Caballero Jul 14, 2011.
What are your Sports 2.0 predictions for 2011?
Started Dec 20, 2010
Pat Coyle's Page
Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- Coyle Media, Inc.
- What is your job title?
- President
- What is your job function?
- Marketing
- Company Website
- http://www.coylemedia.com
- Personal Website
- http://www.coylemedia.com/blog
Indianapolis Colts breaking new ground online
Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv
Pat Coyle's Photos
Pat Coyle's Videos
Pat Coyle's Blog
Sports Fan Graph tracks teams on Facebook, Twitter
This is merely an "Alpha" version. We're still loading in data from U.S. teams. We will add motorsports, olympic sports and we will move on to major universities and international sports. As we go we plan to add features that will allow the sports… Continue
Posted on May 20, 2010 at 7:15am
NYC Sports event live today
Posted on December 7, 2009 at 2:40pm
This is worth a look..
Posted on October 1, 2009 at 9:25pm — 1 Comment
Live Tweets from Sponsor Symposium worth a read...
Posted on September 30, 2009 at 1:00pm
MyColts.net lets social fans get closer to team
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get.
One example: the MyColts.net Game Ball.
Each week during the season one fan will be selected to receive a personalized game ball. These are balls are official NFL footballs, and they're painted by the same company that does the balls for Colts players and… Continue
Posted on September 25, 2009 at 12:04pm
Groups
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Marketing & Sponsorship …
13 members
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The UK Sports Network
13 members
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Search and Social Market…
44 members
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Tennis Open
14 members
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Minor League Baseball
15 members
Forum
How do you market social media properties online for FREE?
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Welcome To My Fine Art!
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
Advice for a new Sports & Entertainment Marketing company
Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.
The Ultimate Sports Social Media Job - Persons Interested?
Started by Brian Gainor in Job Openings Jan 19, 2012.
What are the best sporting team brand story videos you have seen?
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
Comment Wall (34 comments)
Saw it on your blog and just knew I had to join.
oh hey mind adding me as a friend ?
I hope to make it to New York for the meeting on Feb 12. One2One Mobile is offering some very unique mobile marketing products. Go Colts!
Thanks for putting all of this together...we're always interested in what you have to say.
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