Re-thinking sports marketing now that fans are in charge
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mike kerns's Page
Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Citizen Sports
- What is your job title?
- CEO/Founder
- What is your job function?
- management
- Company Website
- http://citizensportsnetwork.com
Groups
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Sport Managment Educators
3 members
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Search and Social Market…
23 members
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Marketing Software for S…
27 members
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The European perspective
56 members
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Sports Reporters
21 members
Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
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Join this Ning Network
Jeff Howe (Wired Magazine) featured our model in his 2008 Business Book - Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business.
I'm with TopCoder, we're the guys from Glastonbury, CT who operate a massive dev. community and through our talented crowd we launch and host software and creative apps competitions for our clients (AOL, ESPN, GEICO, VeriSign, & more). We deliver back ONLY winning and best solutions, code, and design.
Our process cuts out a lot of the bloat that is infamous in the software world. With no hours paid by clients this is a delivery based model. Would love to show you more and talk about how you can leverage us at Citizen Sports to get more done in parallel and vastly lower your cost per deliverable along the way. From a macro perspective, we give our clients a tremendous upsurge of creative, innovative, and maintenance bandwidth with none of the pitfalls typically associated with attempting to scale such a surge of talent and capacity ... it's an On Demand Platform you tap for the software skills you need when you need them that also innately rewards volume. Reading your bio, I think you'd really appreciate what we built and how we extract greatness from the crowd time and time again.
Best,
Clinton
TopCoder
cbonner@topcoder.com