Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Blog Posts Across Sports Marketing 2.0

Chris Becker How our SMS promotion works...

How it works... I recently had a post about how we are using text messaging to drive traffic to MyColts.net. I promised that I would give a little more detail on how the promotion works. Let's say we go to an autograph signing from 4 to 6 in Columbus, Indiana. -Colts fans come to our event and see a promotional banner, flier, or speak to one of our staff members and are encouraged to text "COLTS" to a short number in order to register to win… Continue

Posted by Chris Becker on July 2, 2008 at 2:30pm — 2 Comments

Chris Becker Using text messaging to drive traffic to social networking sites

At the Indianapolis Colts, we are always trying new things to engage fans in ways that improve their experience with our team and our brand. We want the fans of the Indianapolis Colts to have the best experience the NFL has to offer. We were recently ranked the #1 franchise in all pro sports by ESPN Magazine. Last year the Colts launched our own social networking site at MyColts.net… Continue

Posted by Chris Becker on June 30, 2008 at 12:12pm — 1 Comment

Peter Schoenke RotoWire Facebook Apps

RotoWire has just launched what I think is the first fantasy news application directly built for Facebook. We're calling it the "RotoWire Fantasy Advisor" http://www.facebook.com/apps/application.php?id=20102621277 Here are some details: http://www.rotowire.com/blogs/viewcomments.htm?id=1995 Sure, this is shameless self promotion, but I figured this community knows this stuff best and would love any feedback. We're diving in with both feet on trying to get our information and brand out there… Continue

Posted by Peter Schoenke on June 26, 2008 at 12:17pm — No Comments

Mark Heller Close but no cigars just yet

To all the fellow web entrepeneurs that are members of this website I am sure you can relate to this blog I am posting tonight. I have been super busy lately and have not had any time to blog in here as I find myself blogging on my site while we are in beta and on some competitor sites to help drive name brand awareness. I have had to suspend all pay per click accounts to go live today, call all the other websites we have secured advertising with to make sure that they don't launch the ads that… Continue

Posted by Mark Heller on June 24, 2008 at 1:10am — 2 Comments

Chris Becker Social Networking and Pro Sports Teams

I just recently joined the Indianapolis Colts staff as the social media marketing intern. My first assignment has been to do research on pro sports teams and see what they are doing to engage their fan base through the use of social networking sites. I took a look at every one of the NFL, NBA, MLB, and NHL sites to see what functions they are offering their fans. Through this process I made some interesting observations about how sports teams manage their websites and how proactive their web tea… Continue

Posted by Chris Becker on June 18, 2008 at 3:00pm — 2 Comments

Will McMahon Hi!

Hi, my name is Will McMahon and I'm an intern at Flimp media Inc. Flimp Media Inc. is a rich media marketing platform developed for online direct marketing, sales and communications - not advertising. Using Flimp, anyone can quickly launch engaging audiovisual email marketing campaigns that automatically track and report detailed viewer engagement and response data and by individual email address in a clear reporting dashboard. My job has been to reach out into the sports world to see who mig… Continue

Posted by Will McMahon on June 18, 2008 at 10:32am — No Comments

Marie Goltara Loomia Provides Enhanced Social Interactive Features for News and Sports at CBC.ca

Loomia’s SeenThis? Widget Provides Canada’s National Public Broadcaster With Personalized, Relevant Recommendations SAN FRANCISCO--(BUSINESS WIRE)--Loomia™ announced today that its Similar Item recommendations and SeenThis? social network recommendations have been launched on the Canadian Broadcasting Corporation’s CBC News (CBCnews.ca) and CBC Sports (CBCsports.ca) websites. Now, CBC’s millions of Canadian and international online viewers can quickly discover a… Continue

Posted by Marie Goltara on June 17, 2008 at 11:38am — No Comments

Mark Heller 3.......2...........1.............BLASTOFF!!!!!

Ha...Not really but close to it. Diehard101.com coming to a sports fan near you soon! We are so close I can taste it, the site is coming along nicely. The development team is working on a ton of things right now and they are putting together the pieces one piece at a time. My beta team is digging the last comp and the site is getting a makeover.....Now what or oh SH!%, now what do I do? We still have many pieces of the puzzle yet to be addressed. Bandwidth, site security, logo and much more but… Continue

Posted by Mark Heller on June 16, 2008 at 12:33am — No Comments

Pat Coyle Sports Sponsorships Beyond the Stadium: Tackling the Long Tail Fan Base

Don't let that RED X fool you...the slide show is available if you click through to my blog... I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I'm sharing it here. If you'd like to learn more about this content, you should consider joining us at one of our upcoming Summit events...we're setting up 2 more this year...most likely to be held in Sept and Oct in LA and NYC. Stay tuned here for details - coming soon!… Continue

Posted by Pat Coyle on June 15, 2008 at 7:30am — 2 Comments

Dragan Vujin FOOTBALL HISTORY LEGEND attend SportsBiz

FOOTBALL HISTORY LEGEND attend SportsBiz CARLOS ALBERTO TORES the great Captain of the Brazilian Dream Team confirm today them attendance on upcoming SportsBiz 2008. Carlos Alberto Torres (born July 17, 1944, Rio de Janeiro) is a former Brazilian footballer, one of the most highly regarded defenders of all time. He captained Brazil to victory in the 1970 World Cup and is a member of the World Team of the 20th Century, as well as the U.S. National Soccer Hall of Fame. RILDO DA COSTA MENEZES on… Continue

Posted by Dragan Vujin on June 12, 2008 at 4:25pm — No Comments

Mark Heller When a plan starts to come together

Well so much for trying to go to bed before midnight tonight. I have a long day tomorrow with a client that I am consulting and an equally long day on Friday. I find myself doing my best work though when it is late, the kids and wife are asleep and the dogs are down for the count for the night as well. I used to think that people just want from you without giving much or anything at all. You can reference my last blog entry to see why I would think that. However, as the days get closer to launc… Continue

Posted by Mark Heller on June 12, 2008 at 4:28am — No Comments

Mark Heller True colors shine through

No I am not referencing Cyndi Lauper at all. For those of you who grew up in the Eighties like I did you know who she is. For those of you who didn't well you didn't miss much of her music. My topic tonight is about people letting you down and suprising you. When I first started to put together a team of people to help me start this company the first person I went to was someone who had a deep understanding of how to analyze our traffic and ensure that we turn a profit on each user. He also was… Continue

Posted by Mark Heller on June 11, 2008 at 2:32am — No Comments

norm zwail Go To The Mirror

When things are not going right look inside yourself. When all is falling apart around you, do not point fingers. Go to the mirror. It all starts with you. You cannot change people unless you are willing to change yourself. Go to the mirror. He seems to be completely unreceptive. The tests I gave him show no sense at all. His eyes react to light the dials detect it. He hears but cannot answer to your call. See me, feel me, touch me, heal me. See me, feel me, touch me, heal me. See me, feel me,… Continue

Posted by norm zwail on June 10, 2008 at 5:07pm — No Comments

Mark Heller Reality starts to hit in and then comes the panic and then reality and then panic

So we are about 2 1/2 weeks from trying to get our site launched. I have had our beta site go down 3 times due to bandwidth issues and we only have 62 registered users right now. How much bandwidth will I need when the site goes up? I ask my CTO and his response is we need an IT guy to help figure this out. Okay, no problem go find one and try to get a few hours of his time for free was mine and I hear a chuckle. We have 20 plus blogger sites we need to get live that live outside of the site bu… Continue

Posted by Mark Heller on June 10, 2008 at 10:54am — No Comments

Mark Heller A storm is brewing.......

So I have not been able to post to my blog over the last couple of days because of some serious time crunches that I have right now. My wife and kids have felt ignored so I promised to turn off the computer and spend sometime with them. I admit it was good spending time with them but I also was going nuts not being able to check my email so I would slip out the back door and use my crackberry to check in. I don't know if any other CEO could relate to my blogs or not. Not sure and really doesn't… Continue

Posted by Mark Heller on June 5, 2008 at 4:06am — 2 Comments

Mark Heller A sales call has risen like the sun

On my first post I gave everyone my background and talked about paying your dues. It certainly paid off today even if I don't get the deal. Today I made my first official sales pitch where sponsorship dollars were spoken of and I have to tell you it was the most exciting sales call I have ever made. Now don't get me wrong I have closed some whales in the past and they are certainly very gratifying but you put so much effort and the time from the open to the close usually is related to the size o… Continue

Posted by Mark Heller on June 2, 2008 at 11:39pm — 1 Comment

Jason Peck Top 50 Sports Social Networks

I just posted a list of top 50 sports social networks based on valuations by dnScoop. Besides this one and the obvious sites that are missing because they don't have their own unique domain name, were you surprised about any others not being on the list? Here's the link to my post - top 50 sports social networks Continue

Posted by Jason Peck on June 1, 2008 at 5:10pm — 3 Comments

Mike Casella It's All About Me

I'm a teacher in NJ (love teaching and working with young people). I have 3 children; proud of them all. Two girls, both adopted from China, and a son. Attended Florida and Rutgers (BS '90). Big fans of both (although I left my heart in Gainesville.) Major college football fan. Golfer and caddy (weekends and summer time). Love the game. Yankee fan by birth, but I follow all the major sports. Pretty involved with fantasy sports. Used to write a college football newsletter.I Drink Diet Coke, read… Continue

Posted by Mike Casella on June 1, 2008 at 12:19pm — No Comments

Mark Heller Besides a good idea sometimes you need some luck and the stars to align

Hello everyone, Again, I doubt if anyone is reading this and like I said before this is therapy for me. I did get a comment on my last post so thanks Mike I do appreciate it and thanks for sending the other Mike my way. Which leads me to the title of my post. I don't know what the exact stats are but I think it is 5 in 10 businesses fail the first year and of the rest 60% of them fail within 5 years. Why is this? Is it bad planning, not understanding your marketplace, bad luck? I'm not sure if… Continue

Posted by Mark Heller on June 1, 2008 at 3:04am — 1 Comment

Mike Casella Sideline Reporting

Spending so much time networking and trying to connect with others that I'm neglecting to do what I'm trying to network, i.e., my writing! Continue

Posted by Mike Casella on May 31, 2008 at 7:43pm — No Comments

Mark Heller starting a company doesn't give you much time to sleep

I am back on this site at 1:30 in the morning hoping that I would get 1 response from the last batch of messages I sent out and I have come to realize that I don't have much of a life right now. Even though the family belly aches every now and then they understand that the effort needed to start an internet media company is pretty big especially if you are bootstrapping. I was hoping to have some tidbits for you all as most of these blog postings that I have read are chalk full of information, I… Continue

Posted by Mark Heller on May 31, 2008 at 4:46am — 1 Comment

Mark Heller The startup experience- Pay your dues first

Hello everyone and hopefully you will find this blog amusing, interesting and most importantly you will find some solid information to help your organization. I have been in the dot com business now for 13 plus years and I have to tell you I have seen a lot. When I very first got in the business I was selling directory listings to insurance agents and mortgage brokers. The mortgage brokers were easy they caught on fast. The insurance agents was a totally different story as it was like pulling te… Continue

Posted by Mark Heller on May 30, 2008 at 2:29pm — No Comments

DannyM NY Jets Community

I have recently created a community for the New York Jets. There is no relation to the actual organization and it is completely unofficial. The URL is http://www.MyJetsNation.com Please check it out, and tell me what you think! Thanks Danny Continue

Posted by DannyM on May 17, 2008 at 11:15pm — No Comments

Craig Johnson WFN: World Fishing Network HD Secures Carriage Agreement with DISH Network

NEWS RELEASE WFN: World Fishing Network HD Secures Carriage Agreement with DISH Network TORONTO, May 14, 2008 – WFN: World Fishing Network HD and Insight Sports announced today a carriage deal with DISH Network that sees North America’s only 24-hour fishing channel added to the satellite television company’s package of high-definition channels. WFN HD is available through DISH Network on channel 394. “With more than 50 million sport fishing enthusiasts in North America, WFN has been enthusias… Continue

Posted by Craig Johnson on May 15, 2008 at 7:04am — No Comments

Pat Coyle Sports Marketing 2.0 Ecosystem

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Posted by Pat Coyle on May 8, 2008 at 7:54am — 2 Comments

Torben Andersen New Way of Earning Money for Sport Clubs!

Traditional exposure, hospitality and employee benefits are no longer sole focus areas when it comes to entering of corporate sponsorships. Sponsors want more and the bottom line has to reflect the effect of the sponsorship. One uncultivated area with sports is sponsors doing business with each other. The area has big potentials and all the sports club has to do is establish attractive and active networks for their sponsors. Almost every sport club has a sponsor portfolio with banks, telecommu… Continue

Posted by Torben Andersen on May 5, 2008 at 3:44pm — No Comments

David Sanchez How much traffic do you think sports teams are losing by not registering all relevant domains?

Think about the following. There are millions of people around the world who constantly misspell domains. I'll use Google as an example. How many people do you think type the following: www.gooogle.com (3 'o's) www.gogle.com (1 'o') www.googgle.com (2 'g's) google.com (no www) w.google.com (only one 'w') ww.google.com (only two 'w's) wwwgoogle.com (no period) These are just all very common mistakes. Then on top of the easy mistakes above look at the keyboard and look at all the characters next… Continue

Posted by David Sanchez on May 2, 2008 at 8:00am — 5 Comments

David Astramskas Morgan Stanley March Internet Trends Report

Some interesting reading. Morgan Stanley March Internet Trends report: http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/ Sample data: * YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined) * 6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2… Continue

Posted by David Astramskas on April 29, 2008 at 9:42am — 1 Comment

Dan Lobring Marketing a Masters Win - CNNMoney.com

Trevor Immelman got $1.35 million for his first Masters win, but new sponsors could mean a far bigger payday is coming. Video features commentary from sports marketing agencies Octagon and rEvolution. http://money.cnn.com/video/#/video/news/2008/04/24/news.orefice.masters.cnnmoney Continue

Posted by Dan Lobring on April 24, 2008 at 1:00pm — No Comments

Jared When worlds collide...

The perils and profits of globalisation.
"They're the only reason I am here. I wanted to treat myself," declared Setty Bishum, 55. The crowd swept him along, but he shouted back one more observation: "It's a new era for cricket -- hooray for American cheerleaders!"
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Posted by Jared on April 21, 2008 at 4:37am — No Comments

Jared Who owns Sports Coverage?

The New York Times sticks its toe (somewhat belatedly) into the ongoing blogger vs. media fracas. Mark Cuban is always good for a few entertaining anecdotes, isn't he?
Last month Mr. Cuban sought to ban bloggers from the Mavericks’ locker room, but the National Basketball Association intervened, ruling that bloggers from cred…
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Posted by Jared on April 21, 2008 at 4:30am — 10 Comments

Gary Littlefield New Football Club Italy (Soccer)

Prospective investors take note, gap in the market! Get in touch if your in to football finance. Italy's football market is suffering from lack of worldwide exposure. I'm looking to develop an excisting or create a new club to benefit from the countries past unwillingness to expand. Be… Continue

Posted by Gary Littlefield on April 18, 2008 at 8:30am — No Comments

Jared An Olympic preview (of sorts)

Preview of the Nike performance footwear for the Olympics (from SneakerFreaker):

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Posted by Jared on April 9, 2008 at 8:54am — 3 Comments

David Astramskas The Future of Interactive Online Video

Greetings, I have a long history of developing online products for the sports industry and my latest experiment is with interactive online video that allows for every moving object on the screen to be a link to other media content. Ex: Click on a player and read his stats, click on the jumbotron ad and view and purchase the product displayed, click on an audio link while the stadium music is playing and you can purchase the song from itunes, you get the point. What do you all think about the p… Continue

Posted by David Astramskas on April 7, 2008 at 12:30pm — 1 Comment

Craig Johnson TVN Entertainment Hooks WFN: World Fishing Network

BURBANK, CA--(Marketwire - April 2, 2008) - TVN Entertainment Corp., the world's largest television on demand company, today announced that it has reached a multi-year agreement with WFN: World Fishing Network for a comprehensive range of video on-demand (VOD) services including distribution in both the US and Canadian markets. TVN will provide a full suite of signature on-demand services including: encoding in a variety of codecs; industry-wide content delivery in both standard and high defini… Continue

Posted by Craig Johnson on April 2, 2008 at 4:00pm — No Comments

Sam Boush Hulu Hoops (and more)

[from marketingsports.org]
Founded last August and debuting last month, Hulu might just be the future of TV on the Internet. A joint venture between Fox (…
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Posted by Sam Boush on April 1, 2008 at 5:30am — 2 Comments

Jared McDonald's makes an unusual Olympics-themed ad effort

From the NYT again:
Gamers were surprised to learn that McDonald’s was the sponsor of an enigmatic Olympic-themed online game called The Lost Ring, introduced last month. Nothing about the game was branded McDonald’s, and the game’s Web sites — mysterious and hip, like “Lost” mixed with “The Blair Witch Project”— were a far cry from the golden arches.
Alth… Continue

Posted by Jared on April 1, 2008 at 4:08am — No Comments

Jared Personal, Portable Projectors

Digital projectors, for under $300, that can plug into any portable (or non-portable) digital device. Is this the kiss of death for television? From the NYT: Pint-size digital projectors are in the works. These devices, when plugged into cellphones and portable media players, will let consumers beam video content from their hand-held devices to the closest smooth surface — entertaining themselves, annoying… Continue

Posted by Jared on March 31, 2008 at 4:13am — No Comments

Jared Capturing the Chinese Market

From the Wall Street Journal: In efforts to woo China's consumers, Nike Inc., the country's market leader in sportswear, and Adidas AG are both aggressively promoting apparel and shoes with designs incorporating Chinese elements -- a departure from the mostly Western-influenced styles they have marketed in the past.... Such marketing is a shift from recent years, when Nike touted American-style in… Continue

Posted by Jared on March 28, 2008 at 6:30pm — 5 Comments

Joel Price Sites nominated for Sports Biz online award

ESPN Digital Media, NASCAR.COM, MLB Advance Media, Sports Illustrated Digital and Yahoo! Sports finalists have been nominated for the SportsBusiness Journal best Sports Online site award. Who should win and who was snubbed? Continue

Posted by Joel Price on March 28, 2008 at 6:02pm — 2 Comments

Jared NBA Jersey Sales (NYC vs. Europe)

As part of the tenth anniversary of the NBA Store on Fifth Avenue, the retailer has listed its ten most popular jerseys for the past decade. Jordan, predictably (even if he wasn't playing for most of the last decade), tops the list, followed by Bryant, Iverson and James. Despite the store's location, there's no Knicks player in the top ten. Not sure if this message about the number of tourists shopping on Fifth Avenue or the quality of Ne… Continue

Posted by Jared on March 28, 2008 at 6:17am — No Comments

Jared Future Stadiums

This is fascinating. 124 stadiums with 10,000 seats or more in the pipeline over the next three years. I'm pleasantly surprised by some of the daring architecture showing up in Russia and Eastern Europe, like the new home for Spartak Moskva...

…

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Posted by Jared on March 27, 2008 at 7:08am — 1 Comment

Jared WePlay.com

From the NYT: The venture, WePlay.com, a social networking site for youth sports — something like Facebook for young athletes — is expected to start in mid-April. The site caters to youth athletes, parents and coaches — a vast audience. About 52 million children a year participate in organized sports leagues, according to the National Council of… Continue

Posted by Jared on March 26, 2008 at 6:00am — 5 Comments

Jack B. Cowie III WMobile Marketing Summitt at CTIA Wireless 2008 in Vegas 3/31-4/2

CTIA Wireless is holding their annual "big show" in Vegas 3/31-4/2. I am hoping that some of you might be attenting and that we could hook up for an informal meeting on mobile/wireless marketing in sports. My company runs mobile fan clubs for Triple-A and Double-A basball and is now branching out into other sports and entertainment areas. If you are going, shoot me an email at jcowie@fantextmobile.com. For more information on the show go to http://www.ctiawireless.com. I know it says that the… Continue

Posted by Jack B. Cowie III on March 25, 2008 at 11:11am — No Comments

Jared The Nike Dunk

From HypeBeast: These shots are meant to be a representation of what the Nike Dunk has stood for over the last 22 years through the eyes of some of the world's most prominent photographers. Their imagery will attempt to capture the essence of what the Dunk represents and why it has become such a mainstay in so many facets of culture... Continue

Posted by Jared on March 25, 2008 at 10:00am — No Comments

Craig Johnson Interest In Bills Games Expected To Swell

Recent Article from National Post... Five weeks after some of the most powerful figures in Canadian sports appeared together to promote the National Football League's eight-game foray into Toronto, fewer than 20,000 people have registered to join the queue for tickets. But then the first real marketing push is still to come. Between 15,000 and 16,000 have signed up for the chance to watch the Buffalo Bills play a series of exhibition and regular-season games at Rogers Centre over the next fiv… Continue

Posted by Craig Johnson on March 20, 2008 at 2:00pm — No Comments

Joel Price Twitter in sports marketing?

Twitter can be overwhelming, especially when you have a lot of contacts and too many people talking about what they ate for breakfast. Personally I only dabble with Twitter, I find it a bit overwhelming. We're testing it out with the Chargers. This year during training camp we will attempt to use it as a communication tool and see if fans attending practices find it useful. For example we can tweet "North field, seven-on-seven drills starting." Theoretically, fans on the South field will get a m… Continue

Posted by Joel Price on March 19, 2008 at 7:00pm — 4 Comments

Jared The Future of Sports

From ESPN: What does the future of sports look like? This magazine has spent its whole short life trying to figure that out. But as we learned long ago, forecasting the future is futile. Predictions are a reflection of a single perspective: the present's. Go back a few years and read the paeans to high-tech, sci-fi, 21st-century sports. Football with jet packs! Cool! But these days, not even fanciful theories can avoid some harsh… Continue

Posted by Jared on March 19, 2008 at 6:00pm — No Comments

Pat Coyle Are sports stadiums made of meatballs?

Reading Godin's "Meatball Sundae" I was struck by Trend #10: the Shifts in Scarcity and Abundance "...they were selling a meatball sundae. They tried to leverage one asset (a store which cost $18,000 a month in rent) instead of using the power of eBay and Amazon to leverage their real asset: ownership of the Long Tail, couple with the ability to curate the world's largest collection of mystery books." I see a parallel between the bookstore and the sports stadium. Right now all of our sa… Continue

Posted by Pat Coyle on March 10, 2008 at 11:00am — 2 Comments

Jason Peck Sports Marketing 2.0 Summit Thoughts

I posted a few of my thoughts this morning on my blog, Take A Peck. While they aren't nearly as neat and organized as Brian's notes, just wanted to let you know they were there. Continue

Posted by Jason Peck on February 14, 2008 at 7:22am — No Comments

Chris Dankberg I've got another blog, and I decided to use it

Sports Marketing 2.0 gang,
I wrote something that had been on my mind recently about the value and influence of popular sports blogs... if you're interested, please check it out. Thanks! Here's an excerpt:

"...The first sports website I check every morning is still The Big Lead and I don't see that changing any time soon. Nobody give… Continue

Posted by Chris Dankberg on January 28, 2008 at 3:25pm — 1 Comment

Pat Coyle Takkle.com wins award, CEO heads for Sports Marketing Summit

Takkle CEO, David Birnbaum, will be among a distinguished list of industry leading panelists at the Sports Marketing 2.0 VIP Summit on Feb 12, 2008

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Takkle.co…

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Posted by Pat Coyle on January 25, 2008 at 11:53am — No Comments

Jason Peck Facebook Apps can bring games back to life

Remember Oregon Trail? In the original game you had to buy a wagon, oxen and some supplies and travel from the Mississippi to the Pacific Ocean--hunting, fording rivers, and surviving sickness along the way. It was a fun game...but a lot of people forgot about it once games went 3D.

Thanks to Facebook, Oregon Trail has been resurrected in the form of a FB app. There are currently over 111,700 active daily users, and I must confess that I have been one of them the last few days. The game… Continue

Posted by Jason Peck on January 22, 2008 at 9:49pm — 1 Comment

Jason Peck Launching a New Product/Service with New Media

Here are a couple thoughts about what a company can do (on the cheap) to promote a new product or service using new media:
  • Start a blog and let people register to write about their experiences with the product/service
  • Start a podcast where company leaders answer questions about the product/service
  • Allow people to upload videos/pictures of themselves using the product/service. Maybe tie-in a contest where the best (people vote on the best) submission receives a priz
    • …
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Posted by Jason Peck on January 21, 2008 at 12:51am — No Comments

Pat Coyle Anyone attending IEG Sponsor Conference in March?

I'm thinking about heading to Chicago for the IEG 2008 Sponsorship Conference, "Making Sensory, powering your partnerships with the mojo of emotion."

I notice there's very little interactive content, and you gotta pay…

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Posted by Pat Coyle on January 16, 2008 at 9:14am — No Comments

Jason Peck Following Facebook

For anyone out there is interested in keeping up with Facebook news and trends, I'd recommend the following blogs:

All Facebook - http://www.allfacebook.com

Inside Facebook - http://www.insidefacebook.com

Maybe you'll be able to learn something that you can apply to your marketing efforts. In the very least, it's important to understand how social networking is changing the way people keep up with each other and interact, and (obviously) Facebook is a huge player right… Continue

Posted by Jason Peck on January 6, 2008 at 3:55pm — 2 Comments

Jenna Woodul First Fantasy Season

Now that my first season as a fantasy NFL team owner is over, I note the following:

The season keeps being fun after my team hits the skids (in recent years, this happens quite early on with the 49ers).

My views on sports-related issues are affected by the current players on my team (e.g., how I feel about "cheating" when I have Randy Moss and the Patriots Defense).

It is quite possible to have the second highest number points overall and still find oneself in the "Toilet…

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Posted by Jenna Woodul on December 26, 2007 at 1:23pm — 3 Comments

Bob Cramer Glad to join SportsMarketing 2.0

Thanks, Pat, for pulling this together and accepting me. As for background, my company, ThePort Network, powers sophisticated social media communities in media, sports and associations. About a month ago, we went live with FalconsLIFE for the Atlanta Falcons. Hopefully, FalconsLIFE has helped Falcons fans weather a crazy few weeks and crazy season. We have over 30,000 people in the community so something is connecting. I look forward to participating in this community of people on the cutting ed… Continue

Posted by Bob Cramer on December 25, 2007 at 8:48pm — 4 Comments