The Hispanic Heritage Baseball Museum Hall of Fame and Eventus Team Up for a
Grand Slam Alliance
MIAMI, April 28 /PRNewswire/ -- Eventus, the leading national Hispanic
experiential marketing, sports and entertainment company, announced today that
it has entered into a long-term comprehensive agreement with The Hispanic
Heritage Baseball Museum Hall of Fame (HHBMHOF), the San Francisco-based
non-profit organization dedicated to recognizing the contributions… Continue
This week we will explain step by step how to get a paid search marketing campaign up and running, and then cover a location based coupon iPhone app called Yowza! In news we discuss some NFL draft social marketing, TNT's 40 games in 40 nights twitter campaign, and will you be paying to watch the next Olympics online?
Don't forget to send your questions to be answered on future shows to…Continue
Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their wireless devices than a year ago.
It may seem obvious, but there seems to be a direct correlation between TV audience and Website traffic. We certainly see more… Continue
Added by Pat Coyle on April 28, 2009 at 3:30pm —
Team Digital Business Summits 2009
Coming to Midwest, West, Northeast
Learn how NBA, NHL, NFL and MLB clubs are making money online...and how you can too
I am excited to announce that we'll be holding Series of 1/2 day, regional conferences focused on the digital side of team sports. These events have one goal: to help teams increase revenues from digital media. To do this we will need all departments in the room:… Continue
For most of us, sports touch our lives on a daily basis. We play sports, watch sports on TV, read about sports in the newspapers, talk to friends about them, buy merchandise and attend sporting events. Sports take us away from our daily routines and entertain us. But while people realize that sports need sponsors (in fact, 74%… Continue
Added by Ryan Moede on April 21, 2009 at 1:24pm —
What are some ways you all use your teams' Twitter account?
Updates on games?
Connecting with fans directly?
Take a look at the BlueClaws page (www.twitter.com/blueclaws)....any comments or suggestions are greatly appreciated. We are hosting a guest "Tweet by Tweet" this week...hoping this will generate traffic to our site.
Last summer, two years after being acquired by American City Business Journals (ACBJ), Sporting News (SN) made significant strategic changes in the direction of its publications.
Along with changes in content, SN magazine switched from a weekly to a bi-weekly format. Sporting News also created the industry's first daily online sports newspaper, SN Today. Delivered every morning, for free, to each subscriber's email, SN Today is leading the charge in what many believe is the future of… Continue
Until about a month ago, like my friend Grego, I wasn't down with the whole Twitter phenomenon. As it was, I already had Facebook and didn't see the need to be micro-blogging about my daily activities. I saw Twitter as a little creepy, narcissistic, and annoying -- people sharing mundane details about their daily lives and fiending for the next Tweet from their friend or even a stranger perhaps.
But I see it differently now. When I started my sports business blog,… Continue
It's shaping up to be an interesting week in professional sport, from a 'values' point of view. We often expect athletes to be role models, but when we do we are often let down. It's not cut and dried that professional athletes should shoulder that responsibly, but we still can't help feeling disappointed when their values are called into question.
From a sports marketing point of view, what is the impact of unethical or unprofessional behavior on a player's… Continue
Added by Rob Robson on April 5, 2009 at 6:08pm —
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]