Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

April 2009 Blog Posts (16)

Search Blog Posts

The Hispanic Heritage Baseball Museum Hall of Fame and Eventus Team Up

The Hispanic Heritage Baseball Museum Hall of Fame and Eventus Team Up for a

Grand Slam Alliance



MIAMI, April 28 /PRNewswire/ -- Eventus, the leading national Hispanic

experiential marketing, sports and entertainment company, announced today that

it has entered into a long-term comprehensive agreement with The Hispanic

Heritage Baseball Museum Hall of Fame (HHBMHOF), the San Francisco-based

non-profit organization dedicated to recognizing the contributions… Continue

Added by Jason Sanchez on April 30, 2009 at 1:26pm — No Comments

THE ROW SHOW - 004: Search Marketing and Yowza!



This week we will explain step by step how to get a paid search marketing campaign up and running, and then cover a location based coupon iPhone app called Yowza! In news we discuss some NFL draft social marketing, TNT's 40 games in 40 nights twitter campaign, and will you be paying to watch the next Olympics online?



Don't forget to send your questions to be answered on future shows to… Continue

Added by Jonathan Dusing on April 29, 2009 at 10:32pm — 1 Comment

Sports fans like to play games together...online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together...



cred-leaders1



Just this piece in Forbes written by Peter Daboll, CEO of… Continue

Added by Pat Coyle on April 29, 2009 at 12:32pm — No Comments

NFL.COM grows 153% during DRAFT

nfl-draft-09 Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their wireless devices than a year ago.



It may seem obvious, but there seems to be a direct correlation between TV audience and Website traffic. We certainly see more… Continue

Added by Pat Coyle on April 28, 2009 at 3:30pm — No Comments

How sports teams are making money online

Team Digital Business Summits 2009

Coming to Midwest, West, Northeast



Learn how NBA, NHL, NFL and MLB clubs are making money online...and how you can too



I am excited to announce that we'll be holding Series of 1/2 day, regional conferences focused on the digital side of team sports. These events have one goal: to help teams increase revenues from digital media. To do this we will need all departments in the room:… Continue

Added by Pat Coyle on April 23, 2009 at 3:30pm — 1 Comment

Online Coaching Software

I wanted to do a brief introduction to my product, OnePlaybook. It's online coaching software with components for football coaching, basketball coaching, and many more sports. Pretty much every team sport up to Water Polo. No, sorry, haven't added that yet...



It's an online program that will give a coach a "… Continue

Added by Brian Manning on April 22, 2009 at 3:23pm — No Comments

ESPN launches "Blog Buzz"

blogbuzz

ESPN listening to blogosphere, putting stories on the air



I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She's got a million… Continue

Added by Pat Coyle on April 21, 2009 at 3:00pm — 1 Comment

Building Branded Utilities to Change the Game

Really brilliant ideas from TBWA / Media Arts Labs over at PSFK:



For most of us, sports touch our lives on a daily basis. We play sports, watch sports on TV, read about sports in the newspapers, talk to friends about them, buy merchandise and attend sporting events. Sports take us away from our daily routines and entertain us. But while people realize that sports need sponsors (in fact, 74%… Continue

Added by Ryan Moede on April 21, 2009 at 1:24pm — No Comments

How do you all manage your teams' Twitter account?

What are some ways you all use your teams' Twitter account?

Free tickets?

Featured articles?

Updates on games?

Connecting with fans directly?

Take a look at the BlueClaws page (www.twitter.com/blueclaws)....any comments or suggestions are greatly appreciated. We are hosting a guest "Tweet by Tweet" this week...hoping this will generate traffic to our site.

Thanks!

Added by Josh Feinberg on April 20, 2009 at 8:11pm — No Comments

The 100 Hottest Promotional Items in Sports

Are you looking for new ideas for promotional giveaways? Are you looking to track the hottest promotional items in the sports marketplace?



Partnership Activation recently compiled a list of the 100 Hottest Promotional Items in Sports. The list captures a variety of items utilized by sports organizations across the world to drive attendance and incremental fan… Continue

Added by Brian Gainor on April 19, 2009 at 10:19pm — No Comments

Having fun in sports media

I got a chance to write a story this week for Sports Business Journal. Thought I'd share it here for those who don't subscribe: here it is

Also, I did an interview with NY Sports Journalism. Here's the link.

Would value your comments on either piece here.

Added by Pat Coyle on April 14, 2009 at 6:02pm — 1 Comment

Interview with Dan Graf, Managing Editor of Sporting News magazine

Last summer, two years after being acquired by American City Business Journals (ACBJ), Sporting News (SN) made significant strategic changes in the direction of its publications.



Along with changes in content, SN magazine switched from a weekly to a bi-weekly format. Sporting News also created the industry's first daily online sports newspaper, SN Today. Delivered every morning, for free, to each subscriber's email, SN Today is leading the charge in what many believe is the future of… Continue

Added by Jerome Harrison on April 13, 2009 at 8:40pm — No Comments

Packers' Nick Barnett & Other Athletes Connecting with Fans on Twitter

Until about a month ago, like my friend Grego, I wasn't down with the whole Twitter phenomenon. As it was, I already had Facebook and didn't see the need to be micro-blogging about my daily activities. I saw Twitter as a little creepy, narcissistic, and annoying -- people sharing mundane details about their daily lives and fiending for the next Tweet from their friend or even a stranger perhaps.



But I see it differently now. When I started my sports business blog,… Continue

Added by Jerome Harrison on April 13, 2009 at 8:18pm — No Comments

Can Social Media Get You to Watch the NBA Playoffs?

The folks at Mashable.com raise a very good question: Can Social Media Get You to Watch the NBA Playoffs?



According to the piece, TNT's commentators will all be Twittering throughout the playoffs, and the network will use Facebook ads and a FB page as part of the social media/marketing push.



Adding the social component is a logical idea, and I'll be watching to see how well they incorporate these… Continue

Added by Howard Brodwin on April 8, 2009 at 5:24pm — No Comments

Ethics, Values and Professionalism in Sports

It's shaping up to be an interesting week in professional sport, from a 'values' point of view. We often expect athletes to be role models, but when we do we are often let down. It's not cut and dried that professional athletes should shoulder that responsibly, but we still can't help feeling disappointed when their values are called into question.



From a sports marketing point of view, what is the impact of unethical or unprofessional behavior on a player's… Continue

Added by Rob Robson on April 5, 2009 at 6:08pm — No Comments

Sport & Exercise Professional Groups on the Web

As part of our overall promotion, we obviously try to practice what we preach to sport & exercise professionals by maintaining a profile on other websites.



Ultimately, if you are a member of iStadia (and if not why not?),

it is of benefit to you if you can take a few moments to join and help promote these groups. …



Continue

Added by Rob Robson on April 5, 2009 at 5:51pm — No Comments

Featured Blog Posts

View All

Latest Blog Posts

Most Popular Blog Posts

Blog Topics by Tags

Monthly Archives

2013

2012

2011

2010

2009

2008

2007

Groups

Forum

How do you market social media properties online for FREE?

Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.

Welcome To My Fine Art!

Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.

Advice for a new Sports & Entertainment Marketing company

Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.

The Ultimate Sports Social Media Job - Persons Interested?

Started by Brian Gainor in Job Openings Jan 19, 2012.

What are the best sporting team brand story videos you have seen?

Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

© 2013   Created by Pat Coyle.

Badges  |  Report an Issue  |  Terms of Service