Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

May 2010 Blog Posts (13)

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Row Show 031: Meetup



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This week we talk about Meetup.com… Continue

Added by Jonathan Dusing on May 31, 2010 at 3:33pm — No Comments

Parker has no desire to transfer to other NBA teams

The starting pointguard of the San Antonio Spurs has categorically denied persistent report that he had the desire to transfer to other National Basketball Association (NBA) teams.

Tony Parker told the media that there is no truth to the report since his heart belongs to the Spurs and he wants to stay with the team for many years to come.

Parker said he had a house in San Antonio and had no intention at the moment to move to other NBA teams other than the Spurs.

He revealed that he… Continue

Added by Robert Wills on May 27, 2010 at 12:33pm — No Comments

Nike Write The Future – We “ARE” all connected

With only a few days to go, heartbeats around the world are already accelerating as South Africa prepares to host The FIFA World Cup.

Nike needed a perfect opportunity to strengthen the swoosh as a global force in Football and their “Write The Future” message is a brilliant attempt. Nike acknowledges the significance of individual moments, how they really do…
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Added by Deanna on May 21, 2010 at 6:00pm — No Comments

ROW SHOW 30: Sports in 140

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Added by Jonathan Dusing on May 20, 2010 at 5:32pm — No Comments

Jets, Giants competes to host 2014 Super Bowl

Two of the top National Football League (NFL) teams has formally submitted their intention to host the 2014 Super Bowl festivity at the New Meadowlands Stadium.

The New York Jets and New York Giants has formally informed the NFL hierarchy that each of them are willing to host the Super Bowl in 2014.

Some of the top players and officials of each team had joined the cause for each team to win the chance to host the Super Bowl.

Jets star quarterback Mark Sanchez said the team had long… Continue

Added by Robert Wills on May 20, 2010 at 1:28pm — No Comments

ROW SHOW 029: Fan Feedback Tools



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In this weeks quick tip we talk about some… Continue

Added by Jonathan Dusing on May 20, 2010 at 11:16am — No Comments

ROW SHOW 028: NHL.com + Facebook = Results



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Please excuse the early audio problems,… Continue

Added by Jonathan Dusing on May 20, 2010 at 11:15am — No Comments

Sports Fan Graph tracks teams on Facebook, Twitter

We just hacked together a little app that tracks followers of sports teams on Facebook and Twitter. Sports Fan Graph

sports fan graph

This is merely an "Alpha" version. We're still loading in data from U.S. teams. We will add motorsports, olympic sports and we will move on to major universities and international sports. As we go we plan to add features that will allow the sports… Continue

Added by Pat Coyle on May 20, 2010 at 7:15am — No Comments

Pittsburgh Childrens Hospital

So today I received and email via LinkedIn from a gentleman named Don Mast, Don is Elliot Mast's father.



What made this an inspiring email was Elliot who is only 11years old has decided to dedicate the whole of his 2010 baseball season to raising funds for the Pittsburgh Children's Hospital.



His dad posted a link to Elliot's blog http://elliotmast.blogspot.com/2010/04/challenge.html and after reading and… Continue

Added by Stewart Whicker on May 17, 2010 at 2:08am — No Comments

Red hot Suns demolish determined Spurs

Phoenix Suns superstar point-guard Steve Nash (with ball) was spectacular in his team's victory against the San Antonio Spurs in game four of their best of seven NBA Western Conference semi-final series.



After years of waiting, the red hot Phoenix Suns finally took revenged on the San Antonio Spurs who booted them out in the National Basketball Association playoffs four times in the past.

This time around, the Suns did not only get back on the Spurs but do it with impunity as they… Continue

Added by Robert Wills on May 13, 2010 at 9:43am — No Comments

Step Two – Find and Communicate a Core Difference for Your Club

Finding and communicating a core difference for your sports organization builds upon the first step in implementing an effective marketing system – narrowing your focus. Before deciding upon the marketing tools to use to increase membership you must identify what type of members represents your “ideal members” and what is your core difference. This will represent the ways in which you are different from other sports organizations and why prospective members would choose your club or…

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Added by ian McClurg on May 7, 2010 at 1:23am — No Comments

Mayweather eyes Pacman after Mosley victory

American boxing superstar solidify his claim as the top boxer of the world after successfully defeating American boxing superstar Shane "Sugar" Mosley in their blockbuster fight.

American boxing superstar Floyd "Pretty Boy" Mayweather is eyeing a fight against Filipino superstar Manny "Pacman" Pacquiao after his unanimous victory against fellow professional boxing superstar Shane "Sugar" Mosley.

Mayweather, the former top pound for pound boxer of the world he is willing to fight… Continue

Added by Robert Wills on May 6, 2010 at 12:16pm — No Comments

THE ROW SHOW 027: Social Sports with Vaynermedia



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This week we talked with… Continue

Added by Jonathan Dusing on May 4, 2010 at 2:30pm — No Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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