June 2011 Blog Posts (10)

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One of the more exciting…

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Comments welcome on this guest blog post presenting two contrasting examples of social media in sports marketing.  The Arsenal football club censor fans by closing down their chat forum because of criticism of the team and manager v. the NJD example of passing social media control to the fans.

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This week in Asian sports there is Olympics news, broadcast deals in Spanish soccer as well as new sponsorships in Chinese rugby and Malaysian football.



South Korea’s PyeongChang 2018 winter Olympics bid received a donation of US$90,000 from local energy supplier Gangwon City Gas.About 60 companies are participating as official sponsors through corporate marketing activities to boost nationwide support in South Korea’s bid for the Games. 

The country’s bid team journeys to…

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It’s been a busy week with a whole gamut of sponsorship deals covering much of Southeast Asia. There was news in Grand Prix racing, Vietnamese football, announcements of endorsements in tennis and golf in Malaysia, new PR contracts in Singapore and badminton in Indonesia.



Team Lotus has been given a major boost from one of the world’s largest companies. General Electric has agreed to become a partner of the Anglo-Malaysian team in a deal unofficially estimated to be worth USD $30… Continue

 

The NFL have long played second fiddle when it comes to US professional sports leagues on Facebook.  The NBA, with more than 9.6 million followers, dwarfs the NFL's following of 3.4 million.  Still, the NFL is finding creative ways to promote its…

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One of the many great talks from last week's Digital Fan Marketing Summit in NYC came from Nick Grudin, who works with Strategic Partner Development at Facebook.  In a panel discussing 'Curating Community for Fun and Profit,' Nick highlighted…

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When training for football, nothing matters more than developing straight-line speed for your 40, quickness for your shuttle and explosiveness for your vertical jump.  These measurements define your success at combines and camps and directly translate to your success between the hashes.

 

After years of scientific engineering and results-based testing, comes a product that will help you boost these…

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June warms up with sponsorship news in World Cup soccer, motorsports, golf, figure skating and marathon running. But we start with the energy sector.



The Chinese solar energy provider Yingli Green Energy has announced it will sponsor the 2014 FIFA World Cup in Brazil due to the success of its involvement in last year’s event in South Africa.



Chairman Liansheng Miao said its publicity efforts during the 2010 World Cup gave the company considerable brand exposure and resulted in… Continue

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New York Knicks' GM WIll Not Return Next Season Romano On Sports | June 3, 2011 at 3:00 pm | Categories: …

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