Re-thinking sports marketing now that fans are in charge
All Blog Posts Tagged 'olympics' (3)
Episode 019: Foursquare and your "Check in" strategy
This week we cover the concept of "Check ins" with Foursquare, Gowalla, and Yelp and discuss how you utilize these services to market for free. Key news stories: Olympics TV coverage followup, NFL sponsorship penetration, NCAA basketball tournament expansion, Who gets to write on Target Center wall, CBS Dockers Super Bowl ad gaffe, and NFL Full Contact Behind the scenes on reality show on TruTV.
LIVE Every Thursday at 3PM CST -… Continue
Added by Jonathan Dusing on March 5, 2010 at 2:22pm — No Comments
THE ROW SHOW: Episode 18: Facebook Fan Page Tips
This week we cover some Facebook fan page tips and discuss the news. Key news stories: NBC Olympic coverage, Tiger Woods, Canada's "Own the Podium", Red Wings QR Codes, Pitt dismisses Elijah Fields in part to due to his Twitter account, "The Club" Reality Show.
Every Thursday at 3PM CST -… Continue
Added by Jonathan Dusing on February 26, 2010 at 1:00am — No Comments
White House Announces Office of Olympic, Paralympic and Youth Sport
On 6/16, the White House issued a press release announcing a new Office of… Continue
Added by Howard Brodwin on June 18, 2009 at 6:36pm — 1 Comment
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
