Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

All Blog Posts Tagged 'server' (4)

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$20 Million Intel Capital Funding Gives Boost to Social Computing

Telligent poised for more growth, check this out...



SANTA CLARA, Calif., Sept. 23, 2008 – Intel Capital, Intel’s global investment organization, today announced an agreement to acquire a $20 million stake in Telligent Systems, makers of social computing solutions and business intelligence tools



Read entire press release:… Continue

Added by Burt Barnes on September 23, 2008 at 10:25am — No Comments

Gridiron Greats, Do The Right Thing...

The Gridiron Greats Assistance fund is looking to launch their social community this August at an NFL Legends event. In our continuing partnership with the organization, Telligent was approached to add some additional functionality to the work we did back in February at Super Bowl XLII.



New features included:



Forums/Discussions - Ever wanted to ask Mike Ditka a question? Here's your chance.



Media Gallery - Don't just read about what's happening, see it for… Continue

Added by Burt Barnes on September 17, 2008 at 5:07pm — No Comments

Community Server 2008.5, Not Your Traditional Point Release

If you thought Community Server 2008.1 had some cool features, you haven't seen nothin' yet. In the new 2008.5 release, not only did we make enhancements to the forums module but we were able to squeeze in Wikis, an entire new component to the Community Server platform. That being said, this is not your traditional point release. The demand was too high to let this one slip into Q1 2009.



Before I dive into feature highlights, I would like to say thanks to all community members and… Continue

Added by Burt Barnes on September 17, 2008 at 5:04pm — No Comments

Driving Traffic To Your Web Site Using Community Server

Does this scenario sound familiar?



My site is registered with the major search engines. I've been assured that it’s SEO-friendly, there's a good linking strategy in place, and we are testing banner advertising . . . but I’m not getting the traffic I was promised, and my visitors aren’t sticking around. What’s going on?



It's simple. You need more relevant content on your Web site!



Now listen carefully. I'm not saying you should scrap what you’re doing… Continue

Added by Burt Barnes on September 15, 2008 at 11:30am — 1 Comment

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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