Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Callum's Blog – June 2012 Archive (5)

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Asian Sport Business Round Up 1st July 2012

Asian Sport Business Round Up 1st July 2012

The last week of June featured news of Nike’s global ‘My Time is Now’ campaign launch in Hong Kong. There were developments in cricket, golf, women’s tennis and the London Paralympics as well…
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Added by Callum on June 30, 2012 at 5:00pm — No Comments

Asian Sport Business Round Up 24th June 2012

Asian Sport Business Round Up 24th June 2012

The third week of June included new sponsorships for arenas as well as plenty of soccer news, some golf and another media deal.



The Mercedes-Benz Arena in Shanghai has a new sponsor…
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Added by Callum on June 23, 2012 at 6:18pm — No Comments

Asian Sport Business Round Up 17th June 2012

Asian Sport Business Round Up 17th June 2012

As Euro 2012 kicks off, Asia's sports business news included lots of football, a mix of bicycle racing, motorsports, martial arts and golf as well as the usual run of media deals.



Global technology producer Epson has extended its sponsorship…
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Added by Callum on June 16, 2012 at 7:00pm — No Comments

Asian Sport Business Round Up 10th June 2012

Asian Sport Business Round Up 10th June 2012

June started briskly with news of takeovers, sponsorships, promotion campaigns and media deals in soccer, tennis and cricket.



Rupert Murdoch’s News Corporation has taken over ESPN…
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Added by Callum on June 9, 2012 at 9:53pm — No Comments

Asian Sport Business Round Up 3rd June 2012

Asian Sport Business Round Up 3rd June 2012

Japan’s bid for the 2020 Olympic Games was the main focus of sports marketing news for the last week of May. There were also sponsorship deals announced in basketball and football as well as…
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Added by Callum on June 3, 2012 at 1:33am — No Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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