Brian Gainor's Blog (7)

Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space?

Check out: http://www.partnershipactivation.com/headlines/2009/9/14/the-top-5-activation-ideas-from-the-us-open.html

Are you looking for new ideas for promotional giveaways? Are you looking to track the hottest promotional items in the sports marketplace?



Partnership Activation recently compiled a list of the 100 Hottest Promotional Items in Sports. The list captures a variety of items utilized by sports organizations across the world to drive attendance and incremental fan… Continue

by Brian Gainor, PartnershipActivation.com



Are you looking for new ways to use sponsorships to drive store traffic? Are you looking for ways to take your game day giveaways to the next level?



Corporate partners searching for new ways to drive store traffic and reward consumers while doing so, should consider creating and distributing coupon t-shirts (as shown below). Brands could use coupon t-shirt as an effective measure… Continue

By: Brian Gainor, PartnershipActivation.com



Are you looking to influence and control what bloggers are saying about your organization or brand? Are you looking to tap into non-traditional forms of media?



Organizations looking to take greater control of their brand image/messaging in the social media marketplace should consider benchmarking the efforts of the Phoenix Suns. The Suns, led by the charge of Amy Martin (Director… Continue

by Brian Gainor, PartnershipActivation.com



Are you looking to implement a unique text message promotion that engages fans in-venue? Are you looking for a new way to leverage QSR partners?



The Los Angeles Lakers and Carl's Jr. recently partnered to create a unique "Virtual Burger" promotion that effectively captures the attention and interest of fans in-arena. Realizing that Carls Jr. consumers have a high propensity to use… Continue

Brian Gainor, PartnershipActivation.com



Is your brand looking to reach consumers via text messaging? Are you looking to provide consumers with a personalized giveaway?



Qwest is currently a very cool promotional offer that enables consumers to receive a free personalized Adrian Peterson photo in their inbox. According Steve Hutchison of Mylocalpub.wordpress.com, consumers… Continue

by Brian Gainor, PartnershipActivation.com



Is your organization looking to create a unique promotional campaign for fans?



The folks in the Wake Forest University Athletics Department recently announced a unique "Last Fan Sitting" promotion offering fans the chance to win season tickets for 15 years (a $22,000 value).



The athletics department is asking fans to come sit in a designated area of the stands at… Continue